Marketing Communications Specialist
NS BlueScope
Date: 3 weeks ago
City: Shah Alam
Contract type: Full time
You will develop and implement integrated strategies to boost brand awareness and engagement.
What You'll Do
What You'll Do
- Conduct market research to find answers about consumer requirements, habits and trends.
- Brainstorm and develop ideas for creative marketing campaigns.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc).
- Liaise with external vendors to execute promotional events and campaigns.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc).
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Undertake individual tasks of a marketing plan as assigned.
- BSc/BA in Marketing, Communications or equivalent.
- At least 5 years of experience in Marketing.
- Thorough understanding of marketing elements (including traditional and digital marketing, e.g., SEO/Social and market research methods.
- Demonstrable experience in marketing data analytics and tools.
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords).
- Well-organized and detail-oriented.
- Exceptional communication and writing skills.
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