Marketing Executive

HYGR


Date: 3 weeks ago
City: Shah Alam
Salary: MYR 3,300 - MYR 6,000 per month
Contract type: Full time
Job Responsibility

  • Campaigns & Content
  • Own the marketing calendar for MY & SG (new launches, promos, retail events, key dates).
  • Execute digital campaigns across Meta, TikTok, Google; coordinate performance with internal/agency teams.
  • Manage social channels: briefing, content scheduling, community replies, and UGC/creator collaborations.
  • Lead influencer/KOL programs: shortlist, negotiate, brief, track deliverables and ROI.
  • Build basic assets (briefs, copy, landing page outlines) and QA creative for brand consistency.

Â

  • Retail & eCommerce Activation
  • Coordinate with distributors/retailers on in-store visibility (planograms, testers, POSM, staff training).
  • Execute eCommerce campaigns on Shopify, Shopee/Lazada/TikTok Shop (bundles, vouchers, PDP improvements).
  • Plan pop-ups/booths/PR events; manage vendors, budgets, timelines, and on-ground execution.

Â

  • Performance & Operations
  • Track weekly performance dashboards (traffic, CR, CAC/ROAS, sell-in & sell-out). Turn insights into actions.
  • Manage the marketing budget; raise POs, reconcile spend, and optimize cost per result.
  • Coordinate with supply chain for launch readiness: forecasts, packaging timelines, and promo packs.
  • Maintain competitor and category trackers (pricing, claims, media, shelf presence) for fast response.

Â

  • Success Metrics (KPIs)
  • Campaign ROAS / CAC targets met or improved QoQ.
  • Sales uplift during key campaigns; on-time, in-full (OTIF) launch execution.
  • Growth in brand awareness & engagement (reach, ER, SOV) in MY & SG.
  • Retail execution scorecards (availability, visibility, share of shelf).
  • Creator program ROI (cost per content piece, EMV vs spend).

Job Requirements

  • 0-3 years in brand/marketing roles (FMCG/beauty/personal care preferred); regional MY/SG exposure is a plus.
  • Proven hands-on experience running digital campaigns (Meta/TikTok/Google) and working with creators.
  • Comfortable with eCommerce tools (Shopify or marketplaces), GA4, Meta/TikTok Ads Manager, and basic spreadsheets.
  • Strong project management: can brief clearly, manage timelines, and ship work fast with high quality.
  • Clear communicator in English; Bahasa Malaysia and/or Mandarin is an advantage for vendor/retail coordination.
  • Passion for sustainability and product craftsmanship.

Job Benefits

  • Annual Leave
  • EPF
  • Medical Leave
  • SOCSO
  • Birthday Leave
  • Company Activities
  • Compassionate Leave

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Quality Control Engineer

GE Aerospace, Shah Alam
1 day ago
Job Description SummaryFocus on performing tests (eg NDT) and defining controls (eg SPC). Ensure correct alignment with quality requirements. Ensure that manufactured or procured products meet specified standards before they progress to next phase of production or customer delivery. (Verification/Checking) Developing conceptual knowledge of professional discipline. May include support roles with specialized expertise or technical knowledge in broad area.Job DescriptionCompany...

Line Leader, Manufacturing Core

Mondelēz International, Shah Alam
3 days ago
Job DescriptionAre You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It With Pride.This role helps ensure the sustained continuity of technical mastery and line leadership in manufacturing, by leading a key line of the business (technical, system or organizational) to deliver results defined by the compelling business need of the...

Quality Assurance Executive ‎

Nestlé, Shah Alam
1 week ago
Location: Shah Alam, Selangor, MalaysiaCompany: Nestlé Manufacturing (M) Sdn BhdPermanent – Full TimeBachelor’s Degree in Scientific Discipline (e.g. Food Technology, Chemistry, Food Science, Mathematics, etc.).2-3 years of experiencePosition SummaryJoining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of...