Marketing Executive - Influencer Management

Nuren Group


Date: 2 weeks ago
City: Petaling Jaya
Salary: MYR 2,500 - MYR 3,500 per month
Contract type: Full time
You will play marketing role and champion the growth of customer acquisition, retention & branding for a network of fast growing parenting platforms & influencer community (Motherhood.com.my, Kelabmama.com, Ibuencer.com).

KOL Identification And Recruitment

  • Research and identify potential KOLs who align with the brand’s values and target audience.
  • Develop and maintain a database of potential and existing KOLs.
  • Conduct outreach to potential KOLs through various channels (email, social media, networking events).

Relationship Management

  • Build and nurture relationships with KOLs to ensure long-term partnerships.
  • Regularly communicate with KOLs to provide support, share brand updates, and address any concerns.
  • Organize and manage KOL events, meet-ups, and collaborations.

Campaign Development And Execution

  • Collaborate with the marketing team to develop influencer marketing campaigns.
  • Coordinate and oversee KOL participation in campaigns, ensuring alignment with brand objectives.
  • Track and analyze the performance of KOL campaigns to measure ROI and effectiveness.

Content Creation And Collaboration

  • Work with KOLs to create engaging and authentic content that resonates with the target audience.
  • Ensure all content adheres to brand guidelines and regulatory standards.
  • Facilitate co-branded content creation, including videos, blogs, social media posts, and more.

Reporting And Analysis

  • Monitor and report on the performance of KOL campaigns and partnerships.
  • Provide insights and recommendations for improving future campaigns based on data analysis.
  • Keep up-to-date with industry trends and competitor activities to inform strategy.

Budget Management

  • Assist in managing the budget for KOL activities and campaigns.
  • Ensure cost-effective use of resources while achieving desired outcomes.

,

  • Candidate must possess at least a Bachelor's/Professional Degree in Business Management/Marketing/Communication, or any related field.
  • At least two to three (2-3) years of working experience in Brand Marketing, KOL / Influencer Specialist.
  • Passionate about work.
  • Positive attitude and flexible personality.
  • Proficient in Mandarin, English, and Malay, spoken and written.
  • Strong analytical skills combined with a creative mindset.
  • Able to work on your own and as well as with the team.
  • Excellent communication skills.
  • Up-to-date with the latest trends and marketing best practices

[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-nuren-group-job-marketing-executive-influencer-management-0]

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