Marketing Executive - Malaysia
Somethinc - BeautyHaul
Date: 3 weeks ago
City: Petaling Jaya
Contract type: Full time
Key Responsibilities:
Campaign & Project Execution
Campaign & Project Execution
- Support the end-to-end planning and execution of 360 marketing campaigns (online and offline).
- Coordinate with internal stakeholders (Creative, Content, Ads, KOL, Channel, etc.) and external vendors to ensure deliverables, timelines, and quality standards are met.
- Lead specific campaign initiatives or events as assigned on a project basis, while receiving strategic oversight from the International Marketing Lead.
- Collaborate with Indonesias Content Team to adapt or repurpose regional assets for MY & SG (approx. 30%), ensuring brand consistency.
- Strategize and execute localized content with relevant faces, cultural nuances, and local language adaptations (approx. 70%).
- Provide creative input on content calendars, social assets, product launches, and promotional campaigns.
- Identify and engage with relevant influencers/KOLs for awareness and conversion-led campaigns.
- Manage influencer relationships, contracts, and performance tracking.
- Provide post-campaign reports and insights to guide future strategies.
- Monitor competitor movements, market trends, and consumer behaviors specific to Malaysia and Singapore.
- Compile findings into actionable insights to guide brand and campaign planning.
- Support external collaborations and partnerships, helping with communications, coordination, and follow-ups.
- Always-on the lookout for exciting brand collaborations or partnerships or sponsorship.
- Assist in planning and execution of on-ground events, retail activations, pop-ups, or collaborative projects.
- Coordinate logistics, manage suppliers, and ensure timely execution in collaboration with internal departments of VM-Creative, Channel Development, Sales, Social Media, Creative, Warehouse, Supply Chain, E-Commerce, and Ads teams.
- Act as a central liaison between MY/SG operations and core functions based in HQ (ID), ensuring smooth information flow and execution alignment.
- Maintain trackers, internal reports, and support presentation materials as needed.
- Contribute to improving operational efficiency and execution excellence across campaigns and projects.
- Bachelors degree in Marketing, Communications, Business, or related field.
- 3-5 years of experience in marketing, brand, social media, or agency environments. Experience in beauty or FMCG is a plus.
- Strong project coordination and communication skills.
- Familiar with influencer marketing and local content creation.
- Fluent in English and Bahasa Malaysia; Mandarin is a bonus.
- Highly organized, detail-oriented, and adaptable in a fast-paced environment.
- Be part of a fast-growing international beauty company with regional exposure.
- Work on diverse brands and campaigns with creative freedom and ownership.
- Collaborate with passionate cross-functional teams and high-growth opportunities.
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