Marketing Manager

Responsibilities:

• Responsible to oversee and drive digital healthcare marketing and medical product strategies to enhance company’s brand presence and customer engagement.
• Plan and execute all web, database marketing, email, social media, and display advertising campaigns.
• Develop, monitor, and optimize content quality on social media, maintaining active engagement with healthcare professionals and patients.
• Maintain awareness of competitor activity and campaigns.
• Strategize business plans and monitor trade marketing activities.
• Develop annual Marketing and Brand plan of various brands based on analysis of market, trade and consumer needs, and company resources and capabilities.
• Develops and adapt various promotional materials and promotional activity in accordance with market trends to ensure profitability and ROI.
• Establishes and maintains good relationships with key opinion leaders, industry associations and government representatives to achieve business objectives.
• Analysis of the effectiveness of all marketing efforts. Regular review and improvement of marketing programs and evaluate the viability of new ones.
• Regularly visit the field to gain insights into market dynamics, customer feedback, and program effectiveness.
• Provide monthly reports by effectiveness/outcome of activities, including analysis of business metrics, market trends, and future planning.
• Conduct competitive analysis on product pricing and effectiveness, regularly assessing and improving marketing programs.
• Coordinate upcoming initiatives with internal and external stakeholders to maximize engagement and support company objectives.
• Collaborate with the sales team to design and implement effective trade marketing activities.

Requirements:

• Diploma or Degree in Business Studies/Administration/Management, Mass Communications, Marketing, Commerce or equivalent.
• At least 5 years related working experience in digital marketing.
• Science Background and knowledge in Digital Marketing will be an added advantage.
• Prior experience in healthcare or medical device sector is preferred.
• Experience working with major social media platforms (Facebook/Instagram/TikTok and other popular social media).
• Strong analytical, planning, and multitasking abilities with excellent communication skills.
• Fluent in spoken and written English.
• Possess own transport.