[MYSG] Community Manager

Who is L’Oréal?

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Why join us?

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

About the job: Community Manager

This role must define PPD A&I community plan to strengthen brand presence in accordance to brand global and local strategy. This role will also work closely with the product marketing teams in developing and executing the annual social & advocacy plan leading to an elevated brand image, buzz and engagement through social media communication, community management, influencer marketing and partnerships.

What You’ll Do

SOCIAL MEDIA MANAGEMENT

• Develop monthly social media content calendar for brand owned social media accounts according to brand global and local strategy with alignment with product marketing team.
• Create engaging social content in accordance to monthly brand focus (B2B and B2C)
• Maximize exposure of good quality local UGC by managing permission request and monthly submission to DMI
• Create monthly performance reports and share with relevant marketing team members for next steps planning and execution
• Create salon and pros / stylists’ monthly social calendar and social content according to monthly brand focus
• Manage social community on brand owned social media platforms, ie. DMs, comments, engagements according to grand targeted timeline (ie. respond within xx hours etc)
• Track social listening and share insights for next steps planning and execution
• Own social content tool, ie. Sprinklr and other dashboards for planning and results tracking purpose
• Compile and review competitors’ social media activities, identify opportunities and gaps for the brand based on analysis and research
  
  

COMMUNITY MANAGEMENT (B2B & B2C)

• Build the brand’s social engagement and pro & B2C advocacy strategy, delivering growth in engagement, community expansion and share of voice across key platforms
• Manage and strengthen brand advocate campaigns to accelerate share of voice, brand engagement and organic brand love across pros & consumers
• Develop strong and impactful A&I community plans resonating with brand communication strategy
• Identify, build and activate brand community (pros – hairstylists, media, KOL, celebrities etc)
• Build a strong A&I community plan
• Main liaison to foster a long-term relationship between brand and community
• Identify new influencers and relationships opportunity fitting to brand communication strategy to enhance brand imagery, visibility and desirability
• Work collaboratively with product marketing team to identify key product/ launch/ campaign suitable for a specific individual or a group of community
• Manage seeding campaigns to both pros and B2C influencers for both BAU and new launch advocacy activations
• Lead bi-yearly A&I plan and review together with marketing team
• Develop advocacy briefs and provide support for any specific governance related to working and engaging with POLs, KOLs and influencers
• Be the lead to monitor brand voices and identify any potential issues to anticipate and manage
• Create best-in-class and innovative content and shortlist for media campaigns, managing agencies and creators to achieve targeted goal on customer acquisition and retention
• Drive community programs, ie. LP Squad and K Coach/ KPROs in collaboration with marketing and education teams
• Drive digital & social upskilling for internal and external communities, ie. TikTok upskilling for stylists, internal teams etc
• Collaborate with marketing teams and support planning and executing brand press and A&I events
• Own all social dashboards and tools, ie. Traackr, DBPI to monitor community landscape and lead pre + post event KPI metrics analysis and review. Propose actionable & executable plans to improve/ maintain ranking/ position
• Compile and review competitors’ advocacy activities, identify opportunities and gaps for the brand based on analysis and research
  

Who We Are Looking For

• 5 to 7+ years of product marketing experience, candidate with beauty would be preferrable.
• Excellent communication and interpersonal skills
• Strong business acumen and analytical sense
• Sensitive to consumer behavior and beauty trends
• Translates trends and consumer knowledge into meaningful insights
  
  

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.