[MYSG] EKAM TikTok

Who is L’Oréal?

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Why join us?

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

What will you do?



The E-commerce Key Account TikTok will be responsible for developing the TikTok Shop business plan for L'Oréal Malaysia. This role will work closely with internal and external stakeholders to drive sales growth, brand awareness, and engagement on the platform.

You Are Expected To Manage The Following

• Develop & Execute TikTok Shop Business Plan:
• Define and execute the overall TikTok Shop business plan, including setting ambitious yet achievable sales targets, product assortment strategies, promotional calendars, and collaborating with agency partners to achieve monthly targets.
• Optimize TikTok Shop Operations:
• Analyze data and leverage platform best practices to continuously refine and improve the following operations:
• Livestream Management: Define livestream schedule, quality and productivity.
• Short Video / Content Creation: Define target audience strategy and develop engaging short-form video content that drive conversion.
• Shop Optimization: Continuously optimize the TikTok Shop storefront, including homepage design, assortment, and promotion optimization
• Affiliate Management & Mechanisms: Develop and manage relationships with Affiliate for livestream selling / content creation initiatives, including establishing clear partnership frameworks and incentive structures.
• Collaborate with Marketing for TikTok Sales Conversion:
• Collaborate with the Online Brand Marketing team to ensure seamless integration of social media campaigns and maximize conversion from awareness to purchase within the TikTok ecosystem.
• Jointly develop annual framework agreements for direct collaborations with brand team for short-form, livestream content and affiliate strategy.
• Manage Inventory & Fulfillment:
• Based on the business plan, forecast sales and manage inventory levels, coordinating with distributors for timely product ordering.
• Monitor inventory turnover and product mix, making adjustments to optimize stock availability and minimize stockouts.
• Manage Agency & Distributor Relationships:
• Set clear performance expectations for agencies and distributors, providing regular feedback and guidance for continuous improvement.
• Coordinate internal and external resources to support key promotional activities.
• Evaluate agency and distributor performance based on agreed-upon KPIs, service level agreements, operational workflows, and annual revenue contribution.
• Build Strong Relationships with TikTok:
• Proactively engage with TikTok representatives to identify and secure participation in platform initiatives, campaigns, and promotional opportunities.
• Stay abreast of emerging trends and opportunities within the TikTok ecosystem, adapting operational plans and continuously testing new approaches to stay ahead of the curve.
• Main KPIs:
• Gross Merchandise Value (GMV) achievement
• Distributor Sell-in
• Return on Investment (ROI)
  

Who are we looking for?

• Bachelor's degree or higher in related field
• Proven 2-7 years of solid experience in E-Commerce, preferably in a consumer goods industry with an in-depth knowledge of E-Commerce platforms and social commerce strategies
• Possession of creative thinking and strategic mindset, with a passion for innovation and a keen eye for emerging trends in social commerce
• Proven track record in stakeholder management, with the ability to collaborate and influence both internal and external stakeholders
• Proficiency in steering complex projects from ideation to execution in a fast-paced, dynamic environment
• Excellent analytical skills with a data-driven approach to decision-making
• Self-motivated, driven, and resolute individual with a strategic mindset
• Possession of agility, demonstrating the capability to swiftly adapt to dynamic environments and evolving business needs
  
  

L’Oréal Competencies

• Innovator
• Strategist
• People Developer
• Integrator
• Entrepreneur
  
  

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.