Regional Digital Marketing and Content Specialist – Energy Industries

Regional Digital Marketing and Content Specialist – Energy Industries

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Marketing Communication Manager

Your role and responsibilities

We are seeking a dynamic Regional Digital Marketing & Content Specialist. In this role, you will play a critical role in shaping our digital presence, building and executing marketing and communication initiatives that capture interest, nurture engagement, and drive demand generation. This role combines creativity, strategy, and execution to deliver impactful campaigns and content that resonate with target audience at every stage. You will work with diverse and multilingual countries, with cross business teams and cross global marketing and communication functions. The work model for the role is: #LI-onsite, #LI-hybrid This role is contributing to the Process Automation Energy Industries Business in Asia. The position is based in Petaling Jaya, Malaysia. You will be mainly accountable for: • Collaborate with global marketing teams to deliver coordinated omni-channel campaigns that drive engagement and support business growth objectives for the division. • Develop and deliver compelling content tailored to different audience touchpoints, including but not limited to whitepapers, case studies, bylines and video assets. • Optimize content to enhance visibility, engagement, and lead progression through organic and paid channels. • Plan, execute, and manage digital marketing campaigns that generate awareness, build credibility, and enable informed decision-making by target audience through valuable insights and resources. • Leverage email marketing, digital ads, account-based marketing and retargeting to ensure consistent engagement and alignment with business objectives. • Track and analyze digital marketing campaign performance to refine strategies and maximize outcomes. • Collaborate with business and global marketing and communications teams to design and optimize nurture programs that convert interest into actionable opportunities. • Support the creation of tailored materials for events, webinars, and presentations to address target audience needs. • Stay informed on industry trends, competitive dynamics, and emerging digital tools to continuously elevate marketing efforts. • Identify opportunities to enhance audience engagement and campaign effectiveness.

Qualifications for the role

• Minimum 8 years of solid track record in B2B digital marketing roles.
• Knowledge of content management systems & website analytics tools (e.g., Sitefinity, Adobe Experience Manager, Google Analytics, NetInsight, Omniture, WebTrends) and experience with account-based marketing and predictive analytics tools (e.g., 6sense) are required.
• Demonstrable experience leading and managing SEO/SEM, display advertising campaigns, optimizing landing pages and user funnels with A/B and multivariate experiments.
• Knowledgeable and experience in CRM (SFDC) automated lead generation platforms (Pardot or equivalent), and experience with designing end to end journeys to nurture leads continuously.
• Experienced in understanding and managing sales cycles, and well versed with dashboarding and reporting performance of campaigns with emphasis on ROI and achievement of KPIs.
• Strong analytical skills and data-driven thinking & highly organized and detail oriented.
• Proactive, self-driven attitude with the ability to work independently and manage multiple projects simultaneously, along with excellent communication, presentation, and interpersonal skills in English, is essential.

What's in it for you?

• Get exposed to cutting-edge technology in Process Automation and have a visible impact on the future
• Benefit from an open and solution-oriented work culture
• Flexibility: we have hybrid work options, make the best out of them!

More about us

The Energy Industries Division serves a wide range of industrial sectors, including hydrocarbons, chemicals, pharmaceuticals, power generation and water. With its integrated solutions that automate, digitalize and electrify operations, the Division is committed to supporting traditional industries in their efforts to decarbonize. The Division also supports the development, integration and scaling up of new and renewable energy models. The Division’s goal is to help customers adapt and succeed in the rapidly changing global energy transition. Harnessing data, machine learning and artificial intelligence (AI), the Division brings over 50 years of domain expertise delivering solutions designed to improve energy, process and production efficiency, as well as reduce risk, operational cost and capital cost, while minimizing waste for customers, from project start-up and throughout the entire plant lifecycle. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory