S&C GN Song Digital Marketing - Performance Media Consultant CL9

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.

About Capability Network:

Part of Strategy & Consulting, the Capability Network is a global distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Approximately 3,600 consultants are part of this rapidly expanding network, providing specialized and strategic industry and functional consulting expertise from key locations around the world. Our Capability Network teams complement Accenture’s in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information, visit www.accenture.com/capabilitynetwork.

Practice Overview:

The Customer Sales & Service functional team is aligned to the Capability Network division of Accenture and works with clients across its marketing, sales, and services department. The team provides transformation services across three key offerings: Marketing Transformation, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing and sales strategies and thereby optimizing their cost to serve, thus improving revenue per customer.

The team is comprised of individuals who have an in-depth understanding of marketing, sales and services functions and experience across various industries like Communications and High Tech, Banking, Insurance, Energy, Utilities and Retail.

We are looking for passionate and driven individuals who will help define marketing and campaign strategies, design and implement Campaign Management/Martech/AdTech solutions and help optimize our client’s marketing campaigns and operations. Individuals must have good communication skills, knowledge in relevant technologies, innovative thinking, and commitment to quality.

Principal Duties and Responsibilities:

Extensive experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.). Ability to conduct behavior analysis to define and optimize campaigns with proficiency at end to end channel management

Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Google Marketing platform, Google Ads, Linked In Ads, Facebook Ads and other paid media/ organic marketing tools and platforms

Ability to define data requirements, and use the relevant insights for campaign and strategy optimization

Perform multivariant experiments and A/B testing with clear rationale and defined outcomes for each experiment

Ability to understand and analyze customer behavior to better plan and optimize campaigns so as to define requirements and plans across marketing channels, messaging

Ongoing optimization and agile approach to campaigns from the perspective of modifying budget, channel mix, creative requirements etc.

Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore

Ability to establish and build on working relationships effectively

Able to calculate and simulate impact of leads generated through digital channel and quantify channel ROI

Collaborate with Tele sales and Feet on Street teams to understand campaign leads performance and make in-flight adjustments based on feedbacks

Qualifications:

Master of Business Administration / Post Graduate Diploma in Management

Digital Marketing certifications, Mar-tech tools certifications

Experience:

Overall experience of 5+ years with at least 2+ years of experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.). Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Experience of working in South East Asia / with South East Asian clients

Managing full spectrum of Marketing program execution from strategy definition to technical delivery

Designing interventions to drive customer acquisition / customer engagement

Monitoring trends, analyzing data, to optimize marketing campaigns

Exposure to analytical and data visualization tools

Identifying marketing process improvement opportunities

Developing business case for campaign strategies, technology solutions

Developing / supporting development of martech platform technology

Ability to quickly connect business requirements to the functional capabilities of an application and assess the applicability of different product technologies to business problems

Desire to be hands-on and in the field, guiding implementations and teams in creating the best solution and ensuring the success of that solution

Must be creative, innovative and be able to work in a fast-paced environment with the ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques

Key Competencies and Skills:

Ability to use insights for campaign and strategy optimization

Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore

Ability to establish and build on working relationships effectively

Experience in multi-disciplinary design involving channels, people, process, policy, compliance/controls, and technology

Experience in working with middle to senior management levels within existing organization / client organizations

Additional Information:

Excellent oral and written communication skills

Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.

Highly organized, proven ability to develop efficient processes that elevate team performance and drive results

Proven success in navigating global matrixed environments and / or experience in client facing roles

Ability to work effectively in a remote, virtual, global environment

Ability to work in a fast paced and unstructured environment

Exposure to the process of developing capability

You will also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.