SEAI Regional Marketing Associate Director

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

People Leader

All Job Posting Locations:

Bangkok, Bangkok, Thailand, Ho Chi Minh, Hồ Chí Minh, Vietnam, Petaling Jaya, Selangor, Malaysia, Singapore, Singapore

Job Description:

About the Role

Johnson & Johnson, Southeast Asia and India is seeking a Regional Associate Director, Strategic Marketing. This leadership role focuses on shaping the regional TA strategies for SEA and India, driving strategic marketing plans, and elevating executional focus to deliver growth and performance excellence. The position requires strong leadership, strategic planning, and the ability to build relationships with key stakeholders across the healthcare ecosystem.

Key Responsibilities

• Develop and execute strategic business plans aligned with therapeutic area and brand strategies to achieve sales growth and volume objectives.
• Shape the therapeutic area strategy and priorities for SEA and India, engaging Health Decision Makers, KOLs, and Healthcare Providers.
• Coach and develop commercial capabilities within the team to ensure consistent execution and positive business results.
• Identify and coordinate resources, monitor operating expenses, and maintain key relationships to achieve growth and profitability targets.
• Elevate commercial strategies to high-performance, outcomes-focused approaches while fostering diversity and inclusion.
• Leverage next-generation analytics and market insights to inform strategic decisions.
• Collaborate cross-functionally to ensure alignment with global and regional objectives.
• Accountable for development and delivery of TA business and brand strategy, driving brand performance and patient outcomes.
• Inspire, lead, and develop high-performing marketing teams in markets to embrace innovation, customer obsession, and compliance.
• Coach teams to deliver compelling value propositions, segmentation, messaging, and multi-channel campaigns.
• Evaluate marketing-team effectiveness to ensure optimal strategy, brand positioning, and resource allocation.
• Drive execution of marketing strategies and lifecycle management for key TA assets, including launch readiness and optimization.
• Develop multi-year launch playbooks covering commercialization, regulatory alignment and market access considerations to support launch readiness
• Shape and influence commercial best practices and drive innovative initiatives for therapy-area brands.
• Maintain deep understanding of external environment and customer needs to evolve engagement models.

Qualifications

• Bachelor’s Degree required; Master’s Degree or MBA preferred.
• Minimum 8 years of experience in Sales, Marketing, or Marketing Management within pharmaceutical, biotech, medical device, or healthcare industry.
• At least 5 years in Marketing Management or Commercial Excellence/Analytics function.
• Minimum 3 years of experience managing and leading teams strongly preferred.
• Experience in Oncology or related therapeutic areas preferred.
• Deep understanding of key stakeholders within SEA region.
• Ability to travel up to 50%, including overnights and weekends as needed.
• Collaborative communication and cross-functional leadership skills.
• Expertise in market access strategies, go-to-market planning, and brand positioning.
• Strong analytical and data-driven decision-making capabilities.
• Experience in oncology or speciality portfolio management and product lifecycle strategies.
• Ability to lead complex projects and deliver measurable outcomes.

Location

Primary Location: South East Asia (SEA)

Key Deliverables

• Cross Functional Leadership to support cluster TA Strategy and guide local TA commercialization plan with clear milestones, budgets, and ROI expectations.
• Marketing capability development plan and evidence of completed trainings, playbooks, and toolkits.
• Launch readiness milestones for TA assets transitioning from NPP; on-time launch execution.
• Brand performance indicators: market share growth, revenue trajectory, and asset acceleration metrics.
• Cross-functional alignment and governance artifacts (plans, reviews, dashboards).

Required Skills:

Preferred Skills:

Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management {+ 2 more}