Senior Channel Planning Specialist (Open Channel)

Role Summary

This role oversees channel income and incentive programs, with a focus on driving subscriber acquisition and postpaid growth. It is responsible for campaign planning, performance tracking, and stakeholder engagement to ensure alignment with business targets. The position also manages budgets effectively, promotes channel sustainability, and delivers operational excellence.

Responsibilities

Channel Income Model Management

• Lead/ support in overseeing the development, execution, & dispute management of the Open Channel income model, pioneering work into placing effective drivers to acquire Malaysian subscribers & growing a solid Postpaid base. Facilitating change management in the long-term sustainability of channel’s future landscape and drive the development of futureproof infrastructure in line with corporate KPIs.
• Designing & validating the components, business rules, and reward structure that will secure a solid productive dealer base to deliver Malaysian Prepaid & Postpaid subscriber acquisition, ensure competitiveness in market & having regular review of payouts to ensure a sustainable operating cost and investment.
• Support in setting the right landscape for the channel aligned to the company/ CEO priorities, striving to deliver productive touch point growth & optimal product mix (primarily driven by Prepaid, will also include Postpaid, Fibre, and/or Convergence) in tandem with delivering sustainable operating cost that will collectively push the channel forwards.
  
  

Channel Incentive Management

• Lead/ support in overseeing the development & maintenance of the Prepaid base incentive scheme for the company, ensuring competitiveness in market and driving the channel forward.
• Timely review & setup of incentives for new or refined Prepaid product offers, ensure competitiveness in market having regular review of incentive payouts to ensure a sustainable operating cost and investment.
• Regular engagement with stakeholders managing Postpaid base incentive touching Open Channel, ensuring competitiveness and relevancy for the channel.
  
  

Campaign Planning, Monitoring and Execution

• Responsible for the end-to-end delivery of assigned tactical/ campaigns and activities in a cohesive, organised, and well-orchestrated manner, including but not limited to, budgets, planning, processes, deliverable, collaterals, and communications, as well as all necessary coordination and engagements with multiple stakeholders within the company, including but not limited to, marketing, product, sales, distribution, dealer management, operations, performance management, legal, system & IT, corporate communications, and finance.
• Take ownership with regular monitoring of the channel overall performance to track progress of channel initiatives and actual vs company target
• Capable of critical assessment via data/ report processing to identify gaps, initiate and plan proposals for necessity interventions to deliver to the company objective & target.
• Budget/ A&P/ Spend management & post-evaluation for assigned channel initiative to review on ROI.
• Regular check & balance of initiative, as well as occasional on-ground audit to ensure executional and operational excellence.
  
  

Stakeholder Management and Leading Self

• Able to independently manage relevant senior or operational stakeholders as and when necessary.
• Able to work independently or collectively with team members to develop proposals or data sets.
• Lead/ Facilitate presentations or forum discussions with internal or external stakeholders to acquire approval or guidance.
• Lead briefings to Region & Sales Force for assigned channel initiatives.
  
  

Requirements

• Minimum a bachelor’s degree in fields related to commerce (including but not limited to economics, marketing, accounting, business) and/or finance.
• 8-12 years working experience
• Track record of strong and consistent performance in delivering stretch business objectives.
• Has a strong history of demonstrated Accountability/ Ownership – be it in working as a Sole Contributor, with teams, leading teams, or influential leadership.
• Demonstrated the ability to work well with others, be it intra-functionally, and/or cross-functionally
• A strong and effective communicator, be it formal or informal, as the role will demand coordination across multiple sets and levels of stakeholders, as such requiring clear, effective, and unambiguous communications.
• Strong data analytical skills to derive actionable insights from a lot of data. (MS Excel, SAP, Power BI)
• (Added Advantage) Experience in on-ground sales & trade, with an aim of bringing his/her considerable knowledge to bear in order to produce operationally practical and relevant plans to fruition.
  
  

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards.

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.