Senior Executive eCommerce Livestream
DKSH
Date: 2 weeks ago
City: Petaling Jaya
Contract type: Full time
Job Summary
The Ecommerce Livestream Senior Executive must be dynamic and results-driven lead to the execution of our livestream commerce initiatives. This role is responsible for end-to-end livestream production planning, content strategy, pitching and on-air execution across digital platforms.
Job Responsibilities
Commercial Collaboration
The Ecommerce Livestream Senior Executive must be dynamic and results-driven lead to the execution of our livestream commerce initiatives. This role is responsible for end-to-end livestream production planning, content strategy, pitching and on-air execution across digital platforms.
Job Responsibilities
Commercial Collaboration
- Collaborate with commercial team to pitch livestream services to potential and existing clients
- Present livestream capabilities, value proposition, and past success cases
- Responsible for developing innovative and engaging livestream concepts that align with brand objectives and campaign goals.
- Oversee the setup and optimization of audience interaction tools to enhance real-time viewer engagement and drive participation during livestreams.
- Manage the end-to-end scheduling and planning of livestream sessions, ensuring timely coordination with all stakeholders
- Coordinate and ensure all livestream equipment, platforms, and systems are tested and functioning optimally before and during broadcasts
- Conduct and manage livestream rehearsals, making real-time adjustments to improve delivery, transitions, and flow.
- Work closely with related stakeholders to ensure the layouts, and visuals are consistently applied across livestream content.
- Plan and execute post-livestream content distribution strategies across digital platforms to maximize reach and engagement.
- Draft, edit, and finalize livestream scripts, talking points, and product highlights to support smooth and confident delivery by hosts.
- Identify, engage, and manage KOLs and KOCs, ensuring alignment with brand messaging and driving effective collaboration throughout all social commerce activities
- Oversee the full execution of livestream events, ensuring seamless coordination of all logistics, resources, and personnel involved.
- Identify and resolve any technical or operational issues that arise before or during livestream to minimize disruptions and ensure broadcast quality.
- Provide clear instructions and support to stakeholders to ensure everyone is aligned their roles during livestream.
- Monitor livestream quality in real-time and post-event to ensure content, audio-visual elements, and delivery meet brand and production standards.
- Actively drive and manage customer engagement during livestreams to boost interaction, retention, and conversion.
- Oversee the editing process of livestream content to ensure alignment with brand guidelines, objectives, and platform requirement.
- Analyze livestream performance metrics and audience behavior to identify opportunities for improvement and implement strategies to enhance future sessions.
- Review and provide input on all promotional materials and campaigns related to livestream events to ensure consistency and effectiveness in driving traffic and engagement.
- Lead post-mortem reviews after each livestream to evaluate outcomes, gather team feedback, and identify actionable insights for continuous improvement
- Collaborate with internal teams and propose creative ideas for video content creation tailored for platforms such as Shopee, Lazada, and TikTok, with a strong focus on producing engaging livestream and short-form videos that drive brand visibility and sales conversion.
- Support and coordinate affiliate marketing activities tied to livestream & social commerce, including tracking performance, managing links, and collaborating with affiliate partners to drive sales
- Additional tasks and responsibilities as assigned by the manager to support department objectives
- Diploma or Bachelor Degree in communications and related field
- Minimum of 2-4 years of relevant working experience (Livestreaming)
- Experience with 1-2 years in social commerce is an added advantage
- Proficient in Microsoft Excel, Words and Power Point
- Sales-Driven Mindset
- Experience with Livestream software
- Experience in managing end-to-end livestream setup and execution on platforms such as Shopee, Lazada, and TikTok
- Experience with Social Commerce is an added advantage
- Experience with Broadcasting or Digital Media is an added advantage
- Familiarity with video editing software such as CapCut, Canva, etc is an added advantage
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