Senior Executive, Marketing

Tim Hortons Malaysia


Date: 5 days ago
City: Shah Alam
Contract type: Full time
Responsibilities

  • Assist in developing and executing strategic ongoing marketing initiatives and programs.
  • Work closely with the operations and retail teams to ensure alignment of programming and sales goals.
  • Managing the execution and distribution of POSM to ensure brand visibility and engagement at the point of sale.
  • Collaborate with business development and create marketing partnerships and promotions with suppliers, company business units, and complementary brands that drive revenue and access new audiences.
  • Develop and maintain strong relationships with external partners, agencies, and vendors.
  • Work alongside agencies to direct support for PR, digital and email marketing, SEO, search, content creation, and creative campaigns.
  • Manage and monitor all campaigns including but not limited to paid social, KOL management, EDM, CRM, Local Store Marketing.
  • Develop on-site and off-site marketing communications program to maximize conversion.
  • Build a strong and engaged influencer programs to maximize conversion.
  • Oversee all reputation and management on Google and other digital platforms.
  • Assist in managing all social media strategies to grow organic and paid social media channels.
  • Plan, create and execute content strategy for all digital channels.
  • Conduct market research and analysis to identify trends, opportunities, and customer needs.
  • Proactively keep abreast of competitors, current trends and events in marketing, social technologies, new media, and relevant industries.
  • Monitor and analyze campaign performance using key metrics and data-driven insights; adjust strategies as needed to optimize results.
  • Maintain good working relationship and coordination with Operations team, Supply Chain & Procurement and Menu Development team with a view to ensure proper implementation of marketing plans consistent with the company’s short and long terms and sales profit growth objectives.
  • Manage marketing budgets and allocate resources effectively to maximize ROI.
  • Undertaking any other duties and responsibilities as so instructed by the superior and/or Company.

,

Qualifications And Skills Required

  • A Diploma or Degree in Management, Marketing, Mass Communication, Business Administration or equivalent, with at least 3 years of experiences in Trade Marketing within the FMCG industry, preferably the food & beverages.
  • A strong understanding of trade marketing fundamentals, including production planning, inventory management and sales operations.
  • Proficient in planning, research, data analysis, forecasting, planogramming, project management, and event management.
  • Strong analytical skills, attention to detail, and sensitivity to numbers and data.
  • Strong verbal and written communication skills in English and Malay.
  • Willingness to learn, constructive attitude, ability to problem-solve, and make things happen.
  • Proactive, self-starter, organized, able to prioritize, and thrive in high-pressure situations while meeting deadlines.
  • Able to work independently across various platforms and departments with minimal supervision, and also a strong team player with excellent interpersonal skills for effective collaboration.
  • Outgoing, enthusiastic, reliable, and able to maintain a professional image at all times.
  • Computer literate, proficient with Microsoft Office, and other relevant software and applications.
  • Possess own car and willing to travel within Klang Valley.

[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-tim-hortons-malaysia-job-senior-executive-marketing]

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