Senior / KOL Management Specialist (Influencer Marketing)

HEBE Beauty


Date: 2 days ago
City: Petaling Jaya
Salary: MYR 3,001 - MYR 4,500 per month
Contract type: Full time
Executive - What You’ll Be Doing

  • Manage communications and build relationships with media, KOL, and third-party agencies for joint collaboration of various campaigns/promotions.
  • Research and identify KOL across multiple digital platforms to build powerful brand experiences.
  • Reaching and building a KOL network for different categories on social media.
  • Implement KOL engagement campaigns by liaising and coordinating with KOL in their requirements, timeline, and deliverables.
  • Collaborate with team members to initiate and execute different promotional campaigns.
  • Negotiate costs appropriately to ensure a mutually beneficial agreement.
  • Any other tasks and projects as assigned by the superior/Company.

Senior Executive (Lead) - What You’ll Be Doing:

Strategic Planning

  • Develop and execute end-to-end KOL marketing strategies to attract new brand users, increase product interest, and drive sales.
  • Analyze market trends to identify optimal content promotion strategies.
  • Forecast growth and ROI for KOL marketing campaigns, working closely with the sales and marketing teams.

Team Leadership

  • Lead, mentor, and manage a team of KOL specialists, ensuring alignment with company goals and objectives.
  • Provide training and support to enhance team skills in influencer outreach, campaign management, and performance analysis.

Campaign Management

  • Oversee the identification and engagement of suitable KOLs/influencers, including celebrities and mega influencers, to collaborate on campaigns.
  • Manage the creation and presentation of campaign briefs, review KOL content drafts, and ensure high-quality execution of campaigns.
  • Monitor and control overall campaign progress to achieve targets set by the supervisor.

Brand Consistency

  • Ensure branding consistency and alignment across all campaigns and product communications.Collaborate with cross-functional teams to align KOL campaigns with overall marketing strategies.

Relationship Building

  • Develop and maintain strong, long-term relationships with influencers, celebrities, and key opinion leaders.

Performance Analysis

  • Track, analyze, and report campaign performance metrics to identify areas for improvement and optimization.
  • Utilize data-driven insights to refine strategies and maximize campaign impact.

Others

  • Any other tasks and projects as assigned by the superior/Company.

,

Executive - What We’re Looking For

  • Diploma/Degree in E-commerce, Marketing Communications, Business Admin, Multimedia, Advertising, or any other related fields.
  • At least 1 year of working experience in Influencer Marketing.
  • Responsible & self-motivated.
  • Positive working attitude, take the initiative to find and solve problems.
  • Intern or Fresh graduates are welcomed to apply.

Senior Executive - What We’re Looking For

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum of 5 years of experience in Brand Marketing, KOL/Influencer Marketing, or Digital Marketing, with proven experience leading and managing a team.
  • Extensive experience in beauty brand promotion or in-depth knowledge of beauty and skincare products is highly preferred.
  • Proficiency in Mandarin, English, and Malay, both spoken and written.
  • Strong analytical skills with a creative mindset and an affinity for numbers.
  • Exceptional communication and interpersonal skills.
  • A data-driven thinker who is up-to-date with the latest trends and marketing best practices.
  • Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-hebe-beauty-job-senior-kol-management-specialist-influencer-marketing]

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