Senior Marketing Executive

HYGR


Date: 2 days ago
City: Shah Alam
Salary: MYR 3,300 - MYR 6,000 per month
Contract type: Full time
Job Responsibility

  • Campaigns & Content
  • Own the marketing calendar for MY & SG (new launches, promos, retail events, key dates).
  • Execute digital campaigns across Meta, TikTok, Google; coordinate performance with internal/agency teams.
  • Manage social channels: briefing, content scheduling, community replies, and UGC/creator collaborations.
  • Lead influencer/KOL programs: shortlist, negotiate, brief, track deliverables and ROI.
  • Build basic assets (briefs, copy, landing page outlines) and QA creative for brand consistency.

Â

  • Retail & eCommerce Activation
  • Coordinate with distributors/retailers on in-store visibility (planograms, testers, POSM, staff training).
  • Execute eCommerce campaigns on Shopify, Shopee/Lazada/TikTok Shop (bundles, vouchers, PDP improvements).
  • Plan pop-ups/booths/PR events; manage vendors, budgets, timelines, and on-ground execution.

Â

  • Performance & Operations
  • Track weekly performance dashboards (traffic, CR, CAC/ROAS, sell-in & sell-out). Turn insights into actions.
  • Manage the marketing budget; raise POs, reconcile spend, and optimize cost per result.
  • Coordinate with supply chain for launch readiness: forecasts, packaging timelines, and promo packs.
  • Maintain competitor and category trackers (pricing, claims, media, shelf presence) for fast response.

Â

  • Success Metrics (KPIs)
  • Campaign ROAS / CAC targets met or improved QoQ.
  • Sales uplift during key campaigns; on-time, in-full (OTIF) launch execution.
  • Growth in brand awareness & engagement (reach, ER, SOV) in MY & SG.
  • Retail execution scorecards (availability, visibility, share of shelf).
  • Creator program ROI (cost per content piece, EMV vs spend).

Job Requirements

  • 0-3 years in brand/marketing roles (FMCG/beauty/personal care preferred); regional MY/SG exposure is a plus.
  • Proven hands-on experience running digital campaigns (Meta/TikTok/Google) and working with creators.
  • Comfortable with eCommerce tools (Shopify or marketplaces), GA4, Meta/TikTok Ads Manager, and basic spreadsheets.
  • Strong project management: can brief clearly, manage timelines, and ship work fast with high quality.
  • Clear communicator in English; Bahasa Malaysia and/or Mandarin is an advantage for vendor/retail coordination.
  • Passion for sustainability and product craftsmanship.

Job Benefits

  • Annual Leave
  • EPF
  • Medical Leave
  • SOCSO
  • Birthday Leave
  • Company Activities
  • Compassionate Leave

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Sales Administrator

Anton Paar Malaysia, Shah Alam
21 hours ago
Responsibilities:Essential functionsHandling the CRM Sales system as well as the SAP system (SD) and complying to the general processes defined. Processing sales orders and bids. Supporting Sales people in all the processes, but NOT taking care of technical issues. Maintaining customer data. Supporting the sales team in the tender process. Coordinate import/export logistics and webshop transactions. Conducting other administrative tasks...

Assistant Operation Manager

EnergyHub(M) Sdn Bhd, Shah Alam
3 days ago
Job ScopeOversee the daily operations of the service & operation department, ensuring quality, efficiency, and timely delivery to customers.Manage a team of technicians and admins. Providing guidance, training, and performance evaluations to optimize team performance.Monitor service quality and customer satisfaction, implementing corrective actions and process improvements as needed.Serve as a point of contact for escalated customer inquiries or complaints, resolving...

Freelance Food Image Collector (Remote)

DataForce, Shah Alam
4 days ago
At DataForce by Transperfect, we are looking for participants to participate in an exciting Clary image collection project.What’s the Project About?The purpose of the project will be to select and prepare dishes of your choice, capturing clear photos throughout the process – from measuring ingredients to the finished meal. Following our task guidelines, you will share both the photos and...