Senior Marketing Executive

Senior Marketing Executive

TES / Marketing

Location: Shah Alam / Malaysia

Contract: Permanent

Hours: 40 hours per week, Monday to Friday, 8.00am to 5.00pm.

Job Profile: Professional

Salary/annum: RM 47,392 - RM 94,515

Reference number: JR100727

Closing Date: 28 November 2025

Description of role:

The Marketing & Communications Executive is responsible for developing and executing creative marketing strategies to enhance brand awareness, support business growth, and generate qualified leads across Southeast Asia. This role involves producing engaging content, managing digital campaigns, coordinating marketing materials, and supporting both online and offline promotional activities for the training and certification business.

Key responsibilities include:

• Responsible for creative content writing for websites, social media platforms which include Facebook, Instagram, LinkedIn, Blogs, email newsletters, and other marketing materials for brand awareness and lead generation.
• Assist in the development of marketing campaigns, tactics, and strategies for the training and certification business.
• Organize and oversee advertising/communication campaigns across communication platforms offline and online.
• Support Event marketing, webinars, and conferences through promotional campaigns and materials
• Attend to all customer's inquiries and feedback from social media communication channels.
• Research market/industry/competitor/customer information for marketing and idea development to raise brand awareness and capture qualified leads.
• Coordinate and arrange to produce marketing materials and update marketing databases.
• Work closely with the business development team to execute digital marketing campaigns
• Communicate and support the agents/training representatives in 8 SEA countries
• Overview of the planning and coordination of annual training events for eight countries in Southeast Asia
• eLearning account management
• Assist in any ad-hoc task or projects assigned by the Management of the company

Requirements

• Bachelor’s degree / Master in Marketing, Communications, Business Administration, or a related field.
• Strong command of written and spoken English; proficiency in other regional languages is an advantage.
• Proficient in social media management tools, content creation, and digital marketing analytics.
• Creative, detail-oriented, and able to manage multiple projects simultaneously.
• Excellent interpersonal and communication skills, with the ability to work effectively across teams and regions.
• Knowledge of design tools (e.g., Canva, Adobe Creative Suite) and email marketing platforms will be an added advantage.

For further details, please follow the Job Description link below:

https://www.twi-global.com/pdfs/careers/JR100727-Job-Description-Senior-Marketing-Executive.pdf

Travel:

This role may involve local travel within Malaysia and occasional trips.

About us:

TWI Ltd is a world expert in engineering, materials and joining technologies with significant property assets. We provide industry with advice and know-how in design, fabrication, failure analysis and prevention.

We offer opportunities to collaborate with inspiring and expert teams and a supportive environment in which you are actively encouraged to share your ideas and continually develop your own skills and knowledge.

If you are looking to join an organisation that is fuelled by innovation, teamwork, and openness, this role could be for you.

Diversity statement:

TWI Ltd is committed to treating all employees fairly and to being an inclusive employer. Our aim is to create a work environment where our employees can reach their full potential. We put Equality, Diversity and Inclusion at the heart of our people practices to attract, develop and retain the best talent.

Inclusion:

We recognise that it’s the differences of our people that gives us our competitive edge and enables us to maintain our world leading reputation. This is why we are committed to ensuring there is diversity across every level of our organisation; representative of the Members and societies we serve. We have made Inclusion our number one corporate value to demonstrate our commitment to ensure it is at the core of everything we do at TWI.

Disability Confident Scheme:

We are pleased to confirm that we have achieved the first stage accreditation, which means we are a ‘Disability Confident Employer’. This is a government-supported scheme that supports organisations like TWI to make the most of the talents that people with disability can bring to our workplace. The scheme helps us recruit and retain great people; draw from the widest possible pool of talent; secure high-quality employees who are skilled, loyal and hardworking; and improve employee morale and commitment by demonstrating that we treat all our people fairly.

Why work for TWI?

At TWI, we take care of our people! Enjoy a competitive salary, at least 18 days of annual leave plus Malaysian public holidays, group hospitalisation and life insurance (GTL), plenty of learning and career growth opportunities, onsite parking, and more perks that make TWI a great place to work!

We know that balancing work and personal life can at times be challenging. This is why we continue to review and implement family friendly policies including hybrid working, flexible working, enhanced maternity pay and paid parental leave.

Artificial Intelligence:

At TWI, we want you to know that your application is in good hands. We do not use AI tools or automated systems to review or sift through applications. Instead, every application is personally reviewed by the hiring manager. We believe in being open and transparent with our candidates, and we’re committed to giving your application the attention it deserves.