Head of Channel Marketing

We are looking for a strategic, commercially driven, and inspiring Head of Channel Marketing to lead our channel growth agenda across on-trade and off-trade. This role is instrumental in shaping channel strategies, driving execution excellence, and delivering sustainable growth across volume, revenue, and profitability.

If you are a strong leader with deep commercial acumen, passionate about translating strategy into impactful execution and building high-performing teams, this role is for you.

What you’ll be doing

• Lead the development of future-fit channel strategies aligned with business growth priorities
• Own end-to-end channel performance, delivering volume, revenue, and profitability targets
• Translate brand strategies into channel-specific activation plans to win in-market
• Drive premiumisation and portfolio growth through differentiated channel execution
• Optimise route-to-market and strengthen distribution reach and quality
• Partner closely with Sales to improve outlet penetration and execution standards
• Deliver impactful trade marketing activations and enhance consumer experiences across touchpoints
• Oversee agency partners and execution to ensure high-quality, insight-driven campaigns
• Manage marketing investments with a strong focus on ROI and value creation
• Continuously track performance, analyse insights, and optimise strategies for sustainable growth
• Foster a high-performing, agile team environment and drive cross-functional collaboration
  
  

What We’re Looking For

We are looking for a strategic and results-driven leader with strong commercial instincts and a passion for winning in the market. You bring a balance of big-picture thinking and hands-on execution, with the ability to influence stakeholders and inspire teams to deliver business results.

You thrive in a fast-paced environment, are highly analytical, and continuously seek opportunities to drive growth and improve performance.

What You Can Expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people through coaching.

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high‑energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements:

• Bachelor’s Degree in Marketing, Business, or a related field
• Minimum 10 years of experience in FMCG, with strong exposure to channel strategy, trade marketing, or commercial leadership
• Proven track record in delivering business growth through channel strategies and execution
• Strong leadership and team management capabilities
• Excellent stakeholder management and influencing skills across functions
• Strong analytical mindset with deep understanding of market dynamics and shopper behaviour
• Experience managing agencies and optimising marketing investments
• Strategic thinker with the ability to translate plans into actionable outcomes
• Strong communication and presentation skills
• Resilient, proactive, and results-oriented with a growth mindset
  
  

Carlsberg Malaysia: Brewing for a Better Today and Tomorrow

For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.