Manager, Sales Force Effectiveness

We are looking for a driven, analytical, and people-focused Sales Force Effectiveness, Manager to join our Value Management & Sales Operations team. This role plays a critical part in elevating sales performance by strengthening capabilities, embedding best-in-class sales practices, and driving a high-performance culture across our sales organisation and distributor network. If you are passionate about developing people, leveraging data to drive impact, and enabling sales excellence at scale — this role is for you.

What you’ll be doing

• Drive overall sales force effectiveness (SFE) by tracking performance, analysing KPIs, and identifying actionable insights
• Lead the design and execution of the Sales Academy, including capability-building programmes for internal and distributor sales teams
• Act as a Master Trainer, delivering training and embedding professional selling skills through coaching and on-the-job development
• Conduct field coaching (On Job Training) to reinforce capabilities and provide feedback to sales leadership
• Govern and optimise sales execution standards across regions, including outlet execution and performance tracking
• Leverage data, tools, and analytics (including AI where applicable) to drive insights-to-action for continuous improvement
• Partner with Sales Managers to monitor progress, implement corrective actions, and enhance performance programs
• Build and strengthen performance management frameworks, including KPIs, incentive schemes, and competency models
• Collaborate cross-functionally with Sales, Finance, Marketing, Supply Chain, and People & Culture to drive alignment and business impact
• Support talent development, succession planning, and initiatives to build a strong sales pipeline and high-performing culture
  
  

What we’re looking for

We’re looking for a highly analytical and hands-on person who thrives on developing people and driving performance through structured frameworks and data-driven insights. You bring strong business acumen, a coaching mindset, and the ability to influence stakeholders across all levels. If you enjoy translating strategy into execution and enabling teams to perform at their best, you’ll fit right in.

What You Can Expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people through coaching.

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high‑energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements:

• Bachelor’s Degree in Business Administration, Economics, or equivalent
• Minimum 5 years of experience in Sales Force Management, Sales Training, or related roles
• Strong understanding of sales processes, KPIs, and best practices
• Proven experience in training, coaching, and capability development
• Strong analytical skills with the ability to interpret data and drive insights
• Proficient in Microsoft Office and familiar with sales tools/CRM systems
• Excellent communication, facilitation, and stakeholder management skills
• High energy, proactive, and strong problem-solving mindset
• Willingness to travel extensively
  
  

We regret to inform only shortlisted candidates will be notified.

Carlsberg Malaysia: Brewing for a Better Today and Tomorrow

For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.