Senior Executive, Marketing

(Southern)

Job Purpose

The Senior Executive, Marketing supports the Manager, Marketing in the planning, coordination, and execution of day-to-day marketing initiatives for property development projects, with responsibility for leading the operational delivery of assigned marketing activities. The role oversees sales launch preparations, marketing campaigns, and promotional executions by coordinating closely with internal teams and external vendors to ensure activities are implemented smoothly, on schedule, and in accordance with approved plans. The Senior Executive is involved in creative development coordination, competitor and market information gathering, and post-campaign reporting, providing practical insights to improve execution effectiveness and support the achievement of sales targets.

Job Accountabilities

No.

Accountabilities

1

Sales Launches & Marketing Execution – Assist in planning and execution of all sales launches, marketing activities, roadshows, and exhibitions while ensuring the effectiveness of marketing campaigns.

2

Vendor & Agency Coordination – Liaise with creative agencies, suppliers, and consultants to ensure the quality and effectiveness of marketing materials, including scale models, artist impressions, brochures, and various advertising media (print, online, electronic, and direct mail).

3

Market & Competitor Analysis – Monitor real estate market trends, competitor projects, design, facilities, and pricing strategies. Conduct post-mortem evaluations to measure marketing effectiveness.

4

Project & Deadline Management – Ensure all assigned tasks are carried out diligently, efficiently, and within agreed timelines.

5

Showroom & Sales Gallery Maintenance – Oversee the upkeep and maintenance of sales offices, show galleries, and show units to ensure they are in excellent condition.

6

Documentation & Compliance – Track and maintain all management papers and payment documentation to ensure audit compliance.

Minimum Essential Qualifications & Technical Competencies

Formal Education

Minimum Diploma/Degree in Marketing / Communication.

Work Experience

5-8 years of experience in marketing, property sales administration, or marketing support.

Skills / Knowledge/ Qualifications

• Strong project management skills with the ability to multitask and meet deadlines.
• Experience in marketing, sales support, and creative campaign execution.
• Ability to coordinate and manage external vendors, agencies, and suppliers.
• Good analytical skills to assess market trends, competitor strategies, and campaign performance.
• Proficiency in design briefing and working with marketing collaterals.
• Strong communication and stakeholder management skills.
• Attention to detail and ability to ensure compliance with corporate standard.