Admissions Manager

Role Profile

Profile

The Admissions Manager is responsible for the smooth running of the student enrolment process and will be expected to work closely with the senior leadership of the school and the Regional Marketing and Admissions teams to agree on the best strategy for achieving enrolment targets and to take responsibility for delivery of agreed approaches within the school.

This is a role with a high level of accountability and the key measures of success will be the number of new enquiries converted, customer satisfaction with the application process and the quality of customer service.

The Student Recruitment and Admissions team provides a vital service to support the school in meeting its targets for Malaysian and overseas recruitment across both the National and International schools. With ever-increasing competition to attract and convert the best students, it is vital that the team deliver a proactively efficient, fair, consistent, and transparent customer-focused service both to applicants and internal stakeholders.

Collaborating with the Marketing and Academic teams is key to the success of this role. The Admissions Manager serves as one of the Tenby brand custodians of the school’s voice for the external prospective community, ensuring that content is aligned, refreshed, and accurate.

Working closely with the Campus Principal and Regional Admissions, the Admissions Manager contributes to the development of the school’s marketing and admissions strategy to support the school’s growth agenda.

ISP Principles

• Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.
• Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
• Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
• Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
• Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
  
  

For more information visit https://tenby.edu.my/ipoh and https://internationalschoolspartnership.com/

Responsibilities

Key Responsibility 1: To demonstrate successful planning and implementation across available channels that will result to enrolments.

• Tracks and monitors QL to Enrolment conversions via KPI report on a weekly basis with supporting analysis and action points provided by the Admissions lead.
• Ensures KPI reports are shared internally with all appropriate stakeholders to support a relentless sustained focus on student recruitment and retention.
• Ensures KPI reports are submitted to the Regional team on a weekly basis.
• Has a clear understanding of government processes with regard to permit/visa approvals and keep up to date with MOE and Immigration provisions that may affect school enrolments including visa processing.
• Works closely with the Marketing team by giving feedback on lead quality, sharing insights from potential parents and providing ample prompts/ alerts with regard to upcoming events/ webinars, or school related initiatives aimed at new recruitment.
• Mid-term and termly review of marketing and recruitment performances for the school and understanding competitors’ offerings and market review.
  
  

Key Responsibility 2: To ensure that the team and all stakeholders are aware of the importance of sales, active student recruitment and student retention

• Ensures the school engages in active student recruitment activity to meet and exceed student recruitment targets with a clear process and timely response times/contact points in place.
• Ensures sales led activities conform to annual budgets.
• Attends and represents the schools at appropriate student recruitment and outreach events as required.
• Manages the use of the MIS/CRM to ensure robust collection of recruitment data and high levels of customer follow-up.
• Maintains relevant relationships (with other key personnel) with feeder schools, universities, businesses, education agents and international markets and other organisations providing marketing and student recruitment support as required.
• Leads on establishing strong relationships with prospective and current parents and students.
• Provides relevant and effective student support as needed in schools after new students begin their time at the school (‘after sales care’).
• Develops strong internal relationships with staff to effectively carry out marketing and student recruitment activity.
• Ensures that systems and culture are in place to support appointed retention champions in school so that potential withdrawals are identified early and that there is full engagement with these families by appropriate internal stakeholders/ retention champions.
• Ensures that any current parents’ concerns and / or issues received through the admissions channel are addressed immediately or escalated to the SLT and/or Principal.
• Has a clear view of the proper tracking of concerns and issues until resolution with the corresponding action items taken by the retention champions using the Retention Tracker from ISP.
  
  

Key Responsibility 3: Ensure admissions processes are professionally and systemically run with accurate group reporting procedures

• Follows the ISP admissions process and ensure relevant documentation and parent contracts are delivered successfully.
• Ensure that the schools’ admissions and student recruitment processes are customer-focused and designed to make enrollment as easy as possible.
• Ensure KPI reporting is accurately carried out so that school recruitment progress can be effectively communicated within ISP.
  
  

Key Responsibilities 4: Working with regional team to provide CPD to admissions team within the school.

• Manage, mentor and coach admissions team members to ensure they follow through admissions process efficiently and effectively.
• Provide guidance and follow through on customer service standards set by ISP across all teams in schools, including internal admissions personnel covering all key aspects of the admissions and withdrawal process.
• Recommend training as and when necessary.
• Other duties as determined in consultation with the Campus Principal and Regional Admissions Team, or such persons as the school may designate.
  
  

Line Management

The Admissions Manager will report to the Campus Principal, with a matrix reporting to the Head of Admissions - Portfolio.

Requirements

• Bachelor’s Degree from a relevant field (business administration or similar).
• Able to speak in Mandarin.
• Demonstrable experience in the commercial “service” sector (preferably in the educational sector and the student recruitment, enrolment, and retention fields).
• Strong data management, analytical skills, attention to detail and proficiency in technology for accurately organising, analysing admissions data, generating reports, and ensuring compliance with data regulations.
• Experienced in managing a CRM system (preferred experience in HubSpot or Salesforce).
• Articulate, communicative, and able to present information in a concise and professional manner.
• Organisation skills: well-organised and able to prioritise tasks.
• Excellent skills in Customer Experience.
• Leadership skills: ability to manage self and a team effectively and work in cross-functional teams.
• Ability to initiate opportunities for self and others and to find solutions to ensure tasks are completed within specified timescales.
• Ability to negotiate, persuade and motivate others.
• Experience in designing and developing campaigns, building relationships and optimising returns as well as leading and managing agency resources to generate outstanding work that achieves results.
• Motivated self- starter, with a level of maturity to drive tactical campaigns and admissions processes independently.
  
  

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.