Ads Content Specialist
HYGR
Date: 4 hours ago
City: Shah Alam
Contract type: Full time
Job Responsibility
HYGR is a fast-growing sustainable personal care brand built on refillable, eco-conscious products. From deodorants to lip balms and sunscreens, we craft self-care thatâs good for people and the planet. Weâre looking for an Ads Content & Email Marketing Specialist who combines creative storytelling with data analysis to drive revenue growth across paid ads and retention channels.
What Youâll Do
Job Requirements
At HYGR, youâll work directly with the founders, own projects end-to-end, and see your impact on the companyâs growth every day. Unlike corporates where youâre just a small cog, here youâll shape strategy, execute fast, and grow across marketing, operations, and product. We value a growth mindset, teamwork, and sustainability â so if youâre hungry to build, learn, and contribute to something bigger, HYGR is where youâll thrive.
HYGR is a fast-growing sustainable personal care brand built on refillable, eco-conscious products. From deodorants to lip balms and sunscreens, we craft self-care thatâs good for people and the planet. Weâre looking for an Ads Content & Email Marketing Specialist who combines creative storytelling with data analysis to drive revenue growth across paid ads and retention channels.
What Youâll Do
- Plan, script, and produce high-performing ad creatives for Meta, TikTok, and Google
- Analyse ad performance (CTR, ROAS, conversion rate) to optimise creative direction
- Manage and execute email marketing campaigns via Klaviyo, including automation flows, A/B tests, and segmentation
- Develop data-backed strategies for customer journey (TOFUâMOFUâBOFU)
- Collaborate with design, content, and performance teams to turn insights into action
- Coordinate cross-channel campaigns to drive both acquisition and retention
- Stay updated with trends on Meta, TikTok, and GMV Max tools to enhance creative testing
- 1â3 years of experience in digital marketing, ads content, or performance creative
- Strong analytical mindset â comfortable reading dashboards and making data-led decisions
- Proficient in Klaviyo (flows, segments, campaigns)
- Basic knowledge of Meta Ads Manager, TikTok Ads, or GMV Max is a plus
- Good writing skills and creative judgment for short-form ads
- Self-driven, detail-oriented, and growth-minded
- Work closely with founders â your ideas directly impact brand growth
- Learn full-funnel marketing from acquisition to retention
- Creative freedom with data-driven execution
- Sustainable, mission-led brand with fast career growth
- Product allowance and supportive team culture
Job Requirements
- basic knowledge in media buying on TikTok Shop, Shopee Ads (CPAS), and Meta Ads Manager.
- Deep understanding of decision-making funnel metrics (CTR, Add-to-Cart Rate, Initiate Checkout Rate, Conversion Rate).
- Strong analytical skills with experience in reporting and data-driven decision making.
- Hungry-for-growth mindset: ambitious, adaptable, and willing to experiment.
- Hands-on executive behaviour: proactive, accountable, and execution-focused.
- Excellent cross-team communication and teamwork skills.
- Ability to own online revenue results with full responsibility.
- Experience in FMCG or personal care industry.
- Familiarity with creative testing frameworks and marketing automation tools.
- Knowledge of retention, LTV, and customer lifecycle strategies.
At HYGR, youâll work directly with the founders, own projects end-to-end, and see your impact on the companyâs growth every day. Unlike corporates where youâre just a small cog, here youâll shape strategy, execute fast, and grow across marketing, operations, and product. We value a growth mindset, teamwork, and sustainability â so if youâre hungry to build, learn, and contribute to something bigger, HYGR is where youâll thrive.
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