Assistant Manager, Personalization Specialist

As Personalization Specialist, you will be responsible for managing and delivering personalized customer journey across Onsite, Omni-channel and Offsite touchpoints. You will also align closely with region, agencies and markets to assure optimal execution and governance for all operational activities.

• Drive and deliver Onsite use case implementations via Salesforce Marketing Cloud Personalization
• Support implementation of personalized customer journeys, automations, and email HTML templates for Omnichannel use cases
• Supporting local markets in day-to-day Personalization operations, with a focus on achieving optimal use of Personalization use cases
• Monitor KPIs and formulate actionable insights and recommendations for markets and management.
• Recommend regional Offsite audience strategy for a personalized and focused media playout to achieve optimal performance
• Effectively oversee local agencies to ensure the highest quality delivery in media planning and execution across all markets
• Align and work closely with all streams to deliver Personalization activations across Campaigns and Always-on to ensure on-time delivery
• Analyze business requirements and design business solutions closely with business partners based on needs
• Demand management and co-ordination with HQ and market

Qualifications

Education Level/Training

• Bachelor's degree in the field of Marketing/Computer Science or a comparable qualification
• Good to have: SFMC Email Specialist Certification, Google Ads certification

Experience (type of)

• 5+ years of Digital Marketing experience, with at least 3+ years specializing in media planning, Salesforce Marketing Cloud or similar platforms, preferably on an agency side.
• Experience in designing and implementing personalized 360+ data driven customer journeys.
• Good understanding of overall audience strategy and best practices
• Excellence communication and influencing skills required. Ability to translate local market Business and technical requirements and provide optimization strategies.

Specific Knowledge/Skill

Technical Knowledge:

• Salesforce Marketing Cloud, Google Analytics, Google Ads

Soft Skills:

• Good team player and excellent analytical problem-solving skill
• Self-motivated, result oriented, hardworking and able to work under pressure
• Customer service oriented and strong service mind
• Good English communication skills, ability to communication clearly across all levels of the organization and cross culturally