Brand Content Specialist
BingX
Date: 3 weeks ago
City: Remote
Contract type: Full time
Remote
About BingX
- A leading crypto exchange since 2018
- With 20 million registered users worldwide
- Official crypto exchange partner of Chelsea FC
- User-First, reliable, innovative, and diversified
- List over 1,000 spot trading pairs
- Offer over 300 futures trading pairs
- Integrate with over 80 public chain ecosystems
- Rank top on CoinMarketCap and CoinGecko
- TradingView's Best Crypto Exchange for 2021, 2022 & 2023
- A gateway for the next billion crypto users
Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.
BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.
Our current vacancy | Full-time | Long-term | REMOTE
Responsibilities
- Develop content strategies based on brand positioning and annual communication objectives (including tone of voice, content propositions, key communication themes, etc.).
- Deliver content creative directions and content calendars, and guide implementation.
- Responsible for the creation or review of brand messaging, core narratives, and communication storylines (e.g., brand story, slogan, brand video scripts, website, brochures, etc.).
- Manage various content outputs (copywriting, design, video, etc.) to ensure consistency and quality.
- Participate in content planning for product launches, brand campaigns, and integrated marketing initiatives.
- Provide creative content and scripting support, and coordinate content alignment across channels.
- Establish and maintain a repository of brand content assets (e.g., content templates, language guidelines, visual guidance, etc.).
- Oversee the evolution of brand storytelling and standardization of content.
- Regularly monitor industry and competitor content strategies, analyze content trends and user preferences, and optimize content approaches accordingly.
Requirements
- Bachelor's degree in Journalism, Marketing, Communications, Branding, or related field.
- Experience in content strategy, brand communication, or creative roles.
- Experience on the brand side preferred; background in 4A or creative agencies is a plus.
- Familiarity with localized content strategies across multilingual or multicultural contexts.
- Excellent writing skills, with a talent for crafting brand stories, marketing copy, and creative scripts.
- Proficiency in Chinese and English is essential.
Working at BingX
- Join an international and diversified team
- Great career development in a fast-growing company
- Be part of the future of finance technology and achieve meaningful goals
- Competitive market salary and fully remote/work-from-home flexibility
- Flexibility to observe your local holiday calendar, alongside additional benefits
How to apply
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