Business Development Manager (After Sales)

Alfa Laval


Date: 2 days ago
City: Shah Alam
Contract type: Full time
Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.

As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.

Who You Are

You are a self-motivated team player with the ability to easily network in an international and cross-cultural environment, working in line with Alfa Laval drivers; Action, Interaction, and Satisfaction. You are driven and see solutions rather than problems, effectively prioritizing and executing tasks. A focus on continuous improvement is in your DNA. You build trust, by clear communication with no prestige.

If the above sounds like you, this position might be just what you’re looking for!

About The Job

Lead and grow the Hygienic Fluid Handling and Heat Transfer Technologies (HFH) Service business across Southeast Asia by combining strategic business development and service excellence. Responsible for driving profitable growth through new service opportunities, customer retention programs, and after-sales solution development in collaboration with channel partners.

Job Description

Business Growth & Strategy

  • Develop and execute HFH Service business strategy aligned with the SEA divisional goals.
  • Identify new service and aftersales business opportunities, including, installed base upgrades, and digital service offerings.
  • Conduct market and competitor analysis to prioritize growth areas in key industries (Dairy, F&B, HPC and Pharma).
  • Collaborate with Channel teams to develop integrated after-sales business models.

Customer & Channel Development

  • Strengthen relationships with strategic accounts, integrators, distributors to expand HFH service reach.
  • Build and implement customer segmentation and value proposition plans to increase loyalty and service penetration.
  • Conduct customer visits, presentations, and technical discussions to position Alfa Laval’s HFH service value.

Operational Excellence

  • Ensure high-quality service delivery in collaboration with Channel partners and Service operations teams.
  • Develop service campaigns and plans for installed base management.
  • Monitor performance KPIs such as revenue, margin and installed base coverage.

Leadership & Collaboration

  • Lead, coach, and develop HFH service through channel partners to build technical and commercial competence.
  • Drive collaboration across Business Units, including P&A, Product portfolio managers to leverage cross-selling opportunities.

What You Know

  • 8 to 10+ years of experience in Business Development, Commercial, or Sales roles within industrial or engineering-driven environments
  • Bachelor’s Degree in Engineering (Mechanical, Electrical, Chemical, Food, Process or related fields required). Master’s degree (MBA or technical Master’s) is an added advantage
  • Proven experience in industrial machinery for hygienic processing, food & beverage, or consumer packaged goods
  • Experience in capital equipment and/or after-sales business is highly acceptable
  • Strong regional exposure across Southeast Asia markets
  • Demonstrated ability to influence customers and internal stakeholders at multiple levels
  • Comfortable with a high-travel, regional role (50–60% travelling)

What’s In It For You

We offer a challenging position in an open and friendly environment where we help each other to develop and create value. Your work will have a true impact on Alfa Laval’s future success.

We care about diversity, inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.

Please apply through the link above no later than 7th December 2025.

We are conducting a continuous review of received applications. We do not accept applications via email, due to General Data Protection Regulation (GDPR).

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