Chief Revenue Officier (CRO)

About Our Client

Our Client is a leading FMCG company specializing in snack foods and beverages with a strong regional presence. They operate multiple manufacturing plants and exports to over 80 countries worldwide, well known for continuous product innovation, strong branding, and diverse consumer-focused product lines.

Job Overview

The Chief Revenue Officer (CRO) will be responsible for aligning and optimizing the company’s overall revenue strategy, driving growth across all revenue-generating functions. This executive will collaborate closely with other leaders to ensure that the company's revenue targets are met while fostering an environment of innovation, efficiency, and customer focus. The CRO will lead and motivate cross-functional teams, identify new market opportunities, and deliver sustainable revenue growth in the competitive FMCG landscape.

Key Responsibilities

• Revenue Strategy Development:
• Develop and execute a comprehensive revenue strategy.
• Oversee the creation of long-term revenue models and establish short-term tactics to achieve revenue growth.
• Identify new opportunities for revenue generation and assess market trends to stay competitive.
• Sales Leadership:
• Lead and manage the sales team to achieve targets, while setting and maintaining high performance standards.
• Create and implement effective sales processes and systems that drive efficiency, growth, and customer satisfaction.
• Build and maintain strong relationships with key customers, partners, and distributors.
• Marketing Alignment:
• Collaborate with the marketing team to ensure that brand positioning and product strategies align with revenue goals.
• Monitor and optimize the marketing campaigns to maximize lead generation and conversion rates.
• Ensure seamless integration of sales and marketing efforts to enhance customer engagement and loyalty.
• Cross-Functional Collaboration:
• Partner with the product development and supply chain teams to ensure that new products and offerings align with customer needs and market demand.
• Work closely with the finance team to develop revenue forecasts and ensure revenue targets are aligned with overall company goals.
• Data-Driven Decision Making:
• Analyze and monitor key performance metrics (KPIs)
• Use data to refine strategies, improve sales conversion, and reduce churn.
• Lead and drive a culture of performance-based accountability throughout the organization.
• Leadership and Team Development:
• Inspire and mentor cross-functional teams to consistently meet and exceed performance targets.
• Build and maintain a high-performing, customer-centric culture within the sales team.
• Provide ongoing training and development opportunities to team members.
• P&L Responsibility:
• Monitor and manage the revenue budget and ensure efficient allocation of resources to maximize ROI.
• Maintain a strong focus on profitability while driving top-line growth.
  
  

Key Requirements

• Bachelor’s degree in any related field. MBA or other advanced degree is preferred.
• Minimum of 10 years of experience in senior leadership roles in sales, marketing, or revenue management within the FMCG sector.
• Proven track record of driving significant revenue growth in a competitive industry.
• Expertise in developing and implementing sales strategies across various channels.
• Strong leadership and interpersonal skills, with the ability to lead, motivate, and manage cross-functional teams.
• Deep understanding of the FMCG industry, customer behavior, and market dynamics.
• Data-driven approach to decision-making with advanced proficiency in CRM, sales forecasting, and analytics tools.
• Strong communication, negotiation, and presentation skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strategic thinker with a hands-on approach to execution.
• Results-oriented, with a strong ability to drive performance across teams.
• High emotional intelligence and the ability to build strong relationships with internal and external stakeholders.
• Passion for innovation and staying ahead of market trends.
  
  

Working Location

Subang Jaya, Selangor

Remuneration Package

MYR 40,000 - MYR 50,000

Consultant In Charge

Kah Wai | [email protected] | 012 233 3162