Content Specialist

Job Responsibility

HYGR is a fast-growing sustainable personal care brand built on refillable, eco-conscious products. From deodorants to lip balms and sunscreens, we craft self-care thatâs good for people and the planet. Weâre looking for an Ads Content & Email Marketing Specialist who combines creative storytelling with data analysis to drive revenue growth across paid ads and retention channels.

What Youâll Do

• Plan, script, and produce high-performing ad creatives for Meta, TikTok, and Google
• Analyse ad performance (CTR, ROAS, conversion rate) to optimise creative direction
• Manage and execute email marketing campaigns via Klaviyo, including automation flows, A/B tests, and segmentation
• Develop data-backed strategies for customer journey (TOFUâMOFUâBOFU)
• Collaborate with design, content, and performance teams to turn insights into action
• Coordinate cross-channel campaigns to drive both acquisition and retention
• Stay updated with trends on Meta, TikTok, and GMV Max tools to enhance creative testing
  
  

What Weâre Looking For

• 1â3 years of experience in digital marketing, ads content, or performance creative
• Strong analytical mindset â comfortable reading dashboards and making data-led decisions
• Proficient in Klaviyo (flows, segments, campaigns)
• Basic knowledge of Meta Ads Manager, TikTok Ads, or GMV Max is a plus
• Good writing skills and creative judgment for short-form ads
• Self-driven, detail-oriented, and growth-minded
  
  

Why Join HYGR

• Work closely with founders â your ideas directly impact brand growth
• Learn full-funnel marketing from acquisition to retention
• Creative freedom with data-driven execution
• Sustainable, mission-led brand with fast career growth
• Product allowance and supportive team culture
  
  

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Job Requirements

• basic knowledge in media buying on TikTok Shop, Shopee Ads (CPAS), and Meta Ads Manager.
• Deep understanding of decision-making funnel metrics (CTR, Add-to-Cart Rate, Initiate Checkout Rate, Conversion Rate).
• Strong analytical skills with experience in reporting and data-driven decision making.
• Hungry-for-growth mindset: ambitious, adaptable, and willing to experiment.
• Hands-on executive behaviour: proactive, accountable, and execution-focused.
• Excellent cross-team communication and teamwork skills.
• Ability to own online revenue results with full responsibility.
  
  

Nice-to-Haves

• Experience in FMCG or personal care industry.
• Familiarity with creative testing frameworks and marketing automation tools.
• Knowledge of retention, LTV, and customer lifecycle strategies.
  
  

Job Benefits

At HYGR, youâll work directly with the founders, own projects end-to-end, and see your impact on the companyâs growth every day. Unlike corporates where youâre just a small cog, here youâll shape strategy, execute fast, and grow across marketing, operations, and product. We value a growth mindset, teamwork, and sustainability â so if youâre hungry to build, learn, and contribute to something bigger, HYGR is where youâll thrive.