Deposit Manager
Bank Pertanian Malaysia Berhad (Agrobank)
Customer satisfaction index on the Deposit products, growth and services provided by the Bank.
ANNUAL BUDGET AND BUSINESS STRATEGIES
- Achieving deposit sales, volume and revenue targets as set by the Bank.
- Assist in preparation of annual retail deposit budget.
- Foster the growth of consumer deposits.
- Assist in the development of business strategies and marketing initiatives to drive and support business plan.
- Assist in planning, execution and tracking of business initiatives on a timely basis.
- Assist in monitoring Advertising & Promotion budget for deposit.
PRODUCT DEVELOPMENT & PROCESS RE-ENGINEERING
- Assist in preparatory work relating to Introduction of new innovative deposit products or enhancement of existing deposit products.
- Assist in dealing with Corporate Communication/Marketing Communication for all launches and activities.
- Assist in performing Product Annual review.
- Keep abreast of financial industry development, emerging government, industry trends and corporate strategies in the local and international banking industry.
CAMPAIGN & PORTFOLIO MANAGEMENT
- Ensure marketing initiatives and activities are executed according to the business strategic objectives and priorities.
- Grow deposit balances, increase customer base and product profitability.
- Ensure proper alignment with CASA % mix against industry standards.
Ensure resources at Branches are sufficient to support the campaign and / or initiatives.
- Exercise due care and diligence on matters relating to Money Laundering and KYC in implementing new requirements, updating and revising operating procedures.
- Ensure Post Campaign Analysis is conducted and are in place for all marketing programs and campaigns and to identify areas of improvement.
- Ensure that Agrobank’s brand value and identity are consistently and effectively represented in the right tone and manner for all product collaterals.
ANALYTICS
- Utilize reports, segmentation and behavior analysis to develop efficient strategies / campaigns.
- Assist in preparing monthly tracking of balances and revenue growth are provided for progress reporting to committee and management.
ADMINISTRATION
- Assist is preparation of all reports due to local regulators such as PIDM & BNM.
- Assist in preparation of reports and ad-hoc updates for MANCO, ALCO and other related committees.
INTERNAL/EXTERNAL COLLABORATION
- Maintains contact with all clients (internal & external) to ensure high levels of customer satisfaction. Especially among the group of Companies, Government & Semi Government bodies.
- Responsible to organize marketing events / talks / presentations regionally for the purpose of creating awareness, promotion on deposit, fee based income products and foster good relationship.
RISK AND COMPLIANCE
- Monitor and ensure compliance of the relevant guidelines and policies.
- Demonstrate high ethical standards, and comply with all regulations/applicable laws including Anti-Terrorism Financing and Proceeds of unlawful Activities Act 2001 (“AMLA”).
- Manage a culture that emphasizes and demonstrates the importance of internal control to ensure adherence to the Bank’s routine at all times.
- Ensure strict compliance to the Banking policies (e.g. Secrecy), BNM guidelines (e.g. AMLA, PDPA, FTFC) Prohibited Business Conduct, internal HR policies (e.g code of ethics, no gift policy), SOPs and etc.
POLICIES, SYSTEMS, PROCESSES AND PROCEDURES
Implement policies, systems, processes and procedures so that all relevant procedural/legislative requirements are fulfilled while delivering a quality and cost-effective service.
Contribute to the identification of opportunities for continuous improvement of systems, processes, and practices on improvement of business processes, cost reduction and productivity improvement.
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