Digital Media Lead

Short Description

We're looking for an experienced Digital Media Lead to guide our team of Digital Media Strategists. You'll be instrumental in elevating our campaign execution and performance, bringing your expertise in ad operations – from precise setup and proactive optimization to deep insights and actionable recommendations. While ensuring operational excellence, you'll also leverage your strong background in digital media planning to drive strategic initiatives, foster innovation, and cultivate a team that consistently delivers outstanding results for our clients.

3 best things about the role:

• Pioneer Operational Excellence: You'll directly shape our team's success by exploring, pioneering, and implementing optimal working styles and Standard Operating Procedures (SOPs). This is a unique opportunity to drive efficiency and foster innovation from the ground up.
• Lead Strategic Campaign Execution: You'll directly influence the effectiveness of our digital campaigns, blending meticulous operational oversight with forward-thinking media planning to maximize client results and set new benchmarks.
• Drive Performance and Strategic Insights: Your expertise in ad operations will be crucial for driving optimization, extracting valuable insights, and translating them into tangible recommendations that power new business and client success.

What your day looks like:

• You'll serve as the go-to expert for digital media challenges, guiding strategists through intricate setups, advanced optimizations, and nuanced performance analysis.
• You'll mentor and elevate your team's capabilities through hands-on knowledge transfer, sharing insights from your experience to foster their growth in technical proficiency and strategic thinking.
• You'll champion the continuous evolution of our operational frameworks, actively identifying efficiencies and establishing best practices that enhance overall team effectiveness and drive innovation.
• You'll strategically anticipate and adapt to market shifts, leveraging advanced A/B testing frameworks and deep understanding of platform evolutions to proactively refine and optimize our overall media strategies.
• You'll translate overarching business objectives into precise, high-impact media strategies, ensuring campaigns are not just executed, but strategically aligned for maximum effectiveness and client success.
• You'll handle ad-hoc requests as needed.

What you’ll bring:

• Required: At least 3 years of experience in agency with hands-on experience in ads setup, optimization, reporting, and creating dashboards.
• Required: Familiarity with Facebook Ads, Google Ads, Google Marketing Platform Suite, and other programmatic platforms.
• Required: A deep understanding of A/B testing, including the statistical logic, and can build/implement frameworks to optimize performance and derive insights.
• Required: At minimum, a Professional Certificate or above in Business Studies, Marketing, Advertising/Media or equivalent.
• Up-to-date knowledge of search, display, and social guidelines to provide recommendations (such as ad types, bidding models, and targeting) based on client briefs.
• Experience with Search Engine Marketing (SEM), Display, and Social Media Ads, with a focus on performance-based marketing/advertising.
• Genuinely enjoy guiding and developing individual team members, thriving on their growth and contributing to a collaborative environment.
• Strong analytical and charting ability for statistical/data interpretation where required.
• Strong writing, presentation, as well as strategic and analytical thinking skills.
• Strong organizational, interpersonal, and project management skills.
• Strong interest in pushing for and developing new digital initiatives.
• Problem-solving mindset with the ability to develop creative solutions.
• Ability to work independently with excellent time management skills.
• Being nimble and flexible in a fast-paced environment.