Head of Creative Strategy

Head of Creative Strategy

About Us

Hepmil Malaysia is a digital content and creator agency that connects brands with Gen Z and young millennials through hyper-localized, entertaining content. Home to pages like MGAG and Hepmil Creators’ Network (HCN), we help brands engage audiences with content that’s proudly local, proudly ridiculous, and always relatable.

We’re looking for a Head of Creative to shape the creative vision for our campaigns, inspire our creative team, and push the boundaries of how brands show up in culture. This role requires both strategic thinking and hands-on creative leadership — balancing bold ideas with sharp execution.

Key Responsibilities

Creative Strategy & Ideation

• Develop breakthrough, social-first creative ideas that align with client objectives while engaging Gen Z and millennial audiences.
• Translate insights, platform trends, and cultural conversations into creative strategies and campaign concepts.
• Partner with Strategy and Accounts teams to ensure ideas are both creatively strong and business-relevant.
• Lead ideation workshops and brainstorming sessions, inspiring both clients and internal teams.

Business Growth & Pitching

• Lead creative development for new business pitches, delivering compelling narratives that win clients’ confidence.
• Collaborate with Business Development to craft pitch decks, proposals, and creative treatments.
• Represent the creative vision in client presentations, ensuring alignment with brand needs and Hepmil’s unique strengths.

Revenue & Leadership Impact

• Drive creative excellence that translates into measurable business growth and revenue generation.
• Partner with leadership to identify new creative products, services, and monetisation opportunities.
• Balance creative ambition with commercial impact ensuring campaigns not only resonate culturally but also deliver ROI.

Leadership & Creative Culture

• Lead, mentor, and grow a team of designers, writers, and content creators.
• Establish and maintain a creative culture that values originality, collaboration, and continuous improvement.
• Provide regular feedback, training, and support to elevate the team’s creative capabilities.
• Be a visible creative ambassador for Hepmil Malaysia — both internally and externally.

Client & Stakeholder Engagement

• Present creative concepts and campaign strategies to clients in a clear, persuasive, and engaging way.
• Build strong relationships with clients, becoming a trusted partner in creative problem-solving.
• Work closely with the Regional Creative Strategy Head and Country Manager to align on creative vision and growth.

Innovation & Thought Leadership

• Stay ahead of emerging social media formats, creator trends, and platform algorithms.
• Experiment with new formats (short-form video, memes, interactive campaigns, AR/VR, etc.) to keep Hepmil at the cutting edge.
• Contribute to thought leadership by producing internal trend reports, creative playbooks, or POVs for clients.

Requirements

• Proven Track Record: Minimum 8+ years in a creative, content, or digital agency environment, with at least 4 years in a senior leadership role driving teams and creative output.
• Platform Expertise: Strong mastery of social platforms especially TikTok, Instagram, Meta, and YouTube with a pulse on emerging formats and innovations.
• Cultural Fluency: Deep understanding of the social content ecosystem, particularly short-form video, memes, and culturally relevant formats that shape conversations among Gen Z and millennials.
• Strategic Impact: Demonstrated ability to craft creative strategies that not only push creative boundaries but also deliver measurable business impact for brands.
• Leadership & Collaboration: Proven experience leading and inspiring creative teams, managing multiple stakeholders, and successfully driving campaigns from ideation to execution.
• Client & Pitch Excellence: Exceptional presentation and communication skills, with the ability to sell bold ideas, influence decision-makers, and energize both clients and internal teams.
• Operational Strength: Strong organizational and project management capabilities, with meticulous attention to detail and the ability to juggle multiple projects under tight timelines.
• Bonus Edge: Exposure to branded video content, creator collaborations, influencer marketing, or social commerce will be a strong advantage.
• Agility: Comfortable thriving in a hybrid work setup and fast-paced, ever-evolving agency environment.

Why Join Us?

• Lead the creative charge at one of Malaysia’s most exciting content companies.
• Shape how brands connect with Gen Z and young millennials through culturally relevant, entertaining content.
• Work with a talented, passionate, and fun team behind MGAG and HCN.
• Enjoy a culture that values both creativity and memes, while giving you the space to innovate and grow.