Kuala Lumpur - PR Associate

Join Archetype

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you.

You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns.

We are committed to diversity, equity, and inclusion. Your unique ideas and perspectives help us do our best work and make a difference in the world.

About You

We are looking for an enthusiastic and curious communicator ready to grow your career as a PR Associate. You enjoy writing, asking questions, and turning complex ideas into clear, simple stories that people want to read and share.

You support senior team members with research, organization and campaign execution, and you are keen to understand how PR supports broader business goals. You are motivated to learn fast, take feedback well, and build confidence with each project you work on.

As a PR Associate, you will be involved in regularly drafting press or public-facing support media outreach, and contribute to day-to-day campaign delivery. You will maintain insights and gain an understanding of industry trends, competitors, and other macro-factors through research and media monitoring, ensuring that your strategies are always informed and impactful.

In this role, you start building a strong foundation in PR and marketing, working alongside experienced colleagues on real client campaigns from day one.

What You Do

As a PR Associate, you support the planning and implementation of campaigns as agreed with your team members. You will:

• Draft and edit media pitches, press releases, briefing notes, media lists, and basic social or web copy.
• Support media outreach and media monitoring to track coverage, trends, and opportunities.
• Maintain media lists, editorial calendars, and speaking or awards trackers
• Help keep projects on track by managing tasks, timelines, and updates.
• Bring fresh ideas, angles, and story suggestions to your teams.

What You Offer

• Excellent written and verbal communication skills, with a strong command of the English language.
• Fresh graduates with relevant internship experience, or 1+ year of experience in a PR agency or related field, ideally with exposure to B2B technology or corporate clients.
• Ability to support execution of communication activities across various media channels.
• Comfortable working in a fast-paced environment and handling multiple tasks simultaneously.
• Strong attention to detail, good organizational skills and a collaborative mindset.
• Enthusiasm for learning and staying updated on industry trends and best practices.

Why Archetype

Learn and Grow with Purpose

• Regional training programs and knowledge-sharing sessions designed to help you grow faster.
• Hands-on opportunities across industries to explore and find your specialisation
• Access to AI-powered tools and learning modules that enhance your creativity and impact.
• Guidance from dedicated People Managers who support your career journey with clear growth conversations and feedback at every stage.

Your Wellbeing Matters

• 20 days of annual leave, plus 2 additional “duvet days” to rest and recharge.
• 3 days of caregiver leave to care for loved ones or accompany them for medical visits.
• 4 months of maternity leave and 15 days of paternity leave, supporting parents with time to recover and bond with their families.
• Access to therapists and coaches for you and your family through our wellness & health partner.
• Comprehensive health insurance covering outpatient, specialist, and hospitalisation needs.
• A health and wellness fund to support what matters most to your mind and body.

Flexibility and Recognition That Inspire

• Flexibility work approach that supports collaboration and connection.
• FAB Pass vouchers that recognize and reward those who go above and beyond, whether it’s funding your next travel or concert, treating yourself to your favourite coffee or boba, or clearing your shopping cart.
• Archetype Anywhere, lets you work from another Archetype office in any of our 21 locations worldwide.
• Opportunity to apply for paid Sabbatical Programme as your career with us grows.