Manager, Sales Training (Ninja Mart - FMCG)

Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries.

At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.

Launched in Feb 2021, Ninja Mart is Ninja Van’s first FMCG-focused logistics unit. We connect brands with retailers in suburban and rural regions of Vietnam and Malaysia, unlocking endless possibilities for business expansion in this fast-growing region.

As part of Ninja Mart’s leadership team, the Manager, Ninja Mart (Sales Training) will take charge of the overall training and development of the Sales Representatives, ensuring a consistent, high-quality experience for retail partners. Operating within a ‘startup within a startup’ environment, this manager will drive Ninja Mart's mission to disrupt the FMCG distribution sector by leveraging logistics assets across the region. This role involves scaling training programs as the business grows, directly impacting sales revenue and business sustainability.

Key Responsibilities

• Strategic Training Leadership
• Lead development and implementation of training programs aligned with the broader business strategy.
• Collaborate with senior management and cross-functional teams to assess training needs, ensuring the alignment of programs with regional business objectives.
• Drive the upskilling of Sales Reps by incorporating cutting-edge sales methodologies, product knowledge, and technology utilisation (including SFA apps).
• Program Development & Execution
• Develop modular training programs that can be scaled and adapted to different regions or business needs.
• Deliver comprehensive training to Sales Reps through various channels—virtual, in-person, and field-based learning—adjusting for the needs of each team.
• Oversee the continuous development of reference materials, including onboarding content, sales guides, FAQs, and sales collaterals.
• Sales Performance Enhancement
• Monitor and evaluate the impact of training programs on individual and team performance.
• Implement tracking systems to measure sales rep productivity, skill application, and overall business outcomes.
• Actively coach Sales Team leaders to ensure the sustainable application of learned strategies and tools across the sales force.
• Stakeholder Collaboration
• Act as a liaison between sales leadership and other departments (e.g., marketing, logistics) to ensure the sales force is equipped to deliver on business goals.
• Continuously improve training content based on feedback from Sales Reps, sales performance data, and shifts in business strategy.
• Resource and Knowledge Management
• Ensure the creation and maintenance of an extensive training resource library, including detailed product catalogues, trade marketing programs, target setting, commission schemes, and sales collaterals.
• Establish best practices for knowledge sharing across the Sales Team to ensure consistent use of tools and techniques.
  
  

Job Requirements

• Bachelor’s Degree in Business Administration, Sales, or a related field.
• Training and Certification in adult learning or sales coaching preferred.
• Required language(s): Good command of English and Bahasa Malaysia (Speaking proficiency in additional local dialects is an added advantage).
• 5+ years experience in sales management, business development, or training leadership within the FMCG or logistics industry with proven track record of designing and delivering scalable training solutions for high-growth teams.
• Good analytical, communication and interpersonal skills.
• Able to travel when required.
  
  

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