Marketing Executive

HYGR


Date: 2 days ago
City: Shah Alam
Salary: MYR 3,300 - MYR 6,000 per month
Contract type: Full time
Job Responsibility

  • Campaigns & Content
  • Own the marketing calendar for MY & SG (new launches, promos, retail events, key dates).
  • Execute digital campaigns across Meta, TikTok, Google; coordinate performance with internal/agency teams.
  • Manage social channels: briefing, content scheduling, community replies, and UGC/creator collaborations.
  • Lead influencer/KOL programs: shortlist, negotiate, brief, track deliverables and ROI.
  • Build basic assets (briefs, copy, landing page outlines) and QA creative for brand consistency.

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  • Retail & eCommerce Activation
  • Coordinate with distributors/retailers on in-store visibility (planograms, testers, POSM, staff training).
  • Execute eCommerce campaigns on Shopify, Shopee/Lazada/TikTok Shop (bundles, vouchers, PDP improvements).
  • Plan pop-ups/booths/PR events; manage vendors, budgets, timelines, and on-ground execution.

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  • Performance & Operations
  • Track weekly performance dashboards (traffic, CR, CAC/ROAS, sell-in & sell-out). Turn insights into actions.
  • Manage the marketing budget; raise POs, reconcile spend, and optimize cost per result.
  • Coordinate with supply chain for launch readiness: forecasts, packaging timelines, and promo packs.
  • Maintain competitor and category trackers (pricing, claims, media, shelf presence) for fast response.

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  • Success Metrics (KPIs)
  • Campaign ROAS / CAC targets met or improved QoQ.
  • Sales uplift during key campaigns; on-time, in-full (OTIF) launch execution.
  • Growth in brand awareness & engagement (reach, ER, SOV) in MY & SG.
  • Retail execution scorecards (availability, visibility, share of shelf).
  • Creator program ROI (cost per content piece, EMV vs spend).

Job Requirements

  • 0-3 years in brand/marketing roles (FMCG/beauty/personal care preferred); regional MY/SG exposure is a plus.
  • Proven hands-on experience running digital campaigns (Meta/TikTok/Google) and working with creators.
  • Comfortable with eCommerce tools (Shopify or marketplaces), GA4, Meta/TikTok Ads Manager, and basic spreadsheets.
  • Strong project management: can brief clearly, manage timelines, and ship work fast with high quality.
  • Clear communicator in English; Bahasa Malaysia and/or Mandarin is an advantage for vendor/retail coordination.
  • Passion for sustainability and product craftsmanship.

Job Benefits

  • Annual Leave
  • EPF
  • Medical Leave
  • SOCSO
  • Birthday Leave
  • Company Activities
  • Compassionate Leave

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