Marketing Manager
Abbott
Date: 2 weeks ago
City: Petaling Jaya
Contract type: Full time

About Abbott's Established Pharmaceutical Division (EPD)
We offer our original pharmaceuticals solely in emerging economies, adapting our offerings to the specific health needs of the local populations – reformulating medicines, creating innovative packaging or delivery methods to make the products more relevant and useful in-country. By doing so, we can ensure people have access to our products when and where they need them most.
Major Responsibilities
We offer our original pharmaceuticals solely in emerging economies, adapting our offerings to the specific health needs of the local populations – reformulating medicines, creating innovative packaging or delivery methods to make the products more relevant and useful in-country. By doing so, we can ensure people have access to our products when and where they need them most.
Major Responsibilities
- Oversees the development of policies, procedures and objectives for marketing and selling EPD’s products via Portfolio Selling strategies.
- Oversees Therapeutic Areas (TA) and product strategy and organizational development.
- Oversees TA/product development, pricing, A&P budgets, sales and margin objectives.
- Direct and develop the marketing staff. Provide marketing expertise to executive management team.
- Inspire the organization
- In charge of all marketing activities, departments and personnel involved in Marketing.
- Provide leadership to the day-to-day operations of the marketing team, while maintaining focus on EPD’s strategic goals.
- Analyzes market data to determine business growth potential.
- Establishes performance goals for employees, and monitor performance on a continual basis.
- Oversees all hiring, training and termination of personnel in Marketing.
- Develop the Strategic Marketing Plan.
- Direct the division to achieve objectives established in Strategic Marketing Plan.
- Working with Head of Sales to coordinates marketing & sales operations with all other departments.
- Develops, maintains and improves business relations with KOLs, key customers and strategic partners.
- Seeks out and targets new customers and new sales opportunities, initiates action plan to approach and secure new business.
- Work closely with the New Business Development Manager to provide input for the future TA/products in the Play Book.
- Bachelor's degree in Pharmacy or related science field or an equivalent combination of education and work experience.
- Pharmacist is preferred and MBA will be an added advantage.
- Minimum 10 years of professional sales & marketing management experience in Pharma/Healthcare industry with at least 5 years at marketing management level.
- Excellent communication, sharp negotiation and influencing skills.
- Strong analytical skills with a positive attitude and good team player.
- Highly motivated, self-driven and possesses good interpersonal skills with the ability to demonstrate good business acumen.
- Proven leadership and ability to drive high performing marketing team.
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