Media Buyer (Chinese Copywriting)
FastLaneRecruit
Date: 1 day ago
City: Remote
Contract type: Full time
Remote
We are hiring a Media Buyer (Chinese Copywriting), remote role to lead performance marketing efforts for our client, immigration consulting firm. If you are an expert in Facebook/Instagram Ads, can write compelling content in Mandarin, and want your work to have a real-world impact, we encourage you to apply.
Key Responsibilities
Key Responsibilities
- Plan, launch, and optimize Facebook and Instagram ad campaigns focused on lead generation
- Write or oversee emotionally engaging Mandarin copy that builds trust and drives action
- Develop creative ad concepts, headlines, and landing pages that convert
- Segment audiences and test various hooks, formats, and content angles
- Manage lead forms and funnels to capture, qualify, and nurture prospects
- Analyze campaign performance weekly and provide actionable insights
- Stay ahead of Meta Ads Manager updates and best practices
- Work cross-functionally with sales, content, and ops teams to align on lead conversion goals
- Maintain a marketing calendar aligned with broader campaigns and seasonal trends
- 3+ years of hands-on experience with Facebook/Instagram ads, focused on lead gen
- Native-level Mandarin writing and storytelling skills (this is a must!)
- Proven portfolio of high-converting ads, emails, and landing pages
- Strong grasp of funnel strategy, A/B testing, and audience segmentation
- In-depth knowledge of Meta Ads Manager (including CAPI, events, campaign structure)
- Confident in reading data, interpreting results, and optimizing campaigns accordingly
- Outcome-driven mindset focused on CPL, lead quality, and ROI
- Able to work independently in a fast-paced, results-driven environment
- Bonus: Familiarity with creative tools like Canva, CapCut, or similar
- Performance-based incentives
- Creative freedom and ownership
- Collaborative, purpose-led culture
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