Media Strategy Lead

Short Description

We’re looking for an experienced and strategic individual with excellent communication skills, analytical skills, and broad knowledge of media channels and trends. Ultimately, this role drives innovation at the campaign level and cultivates key partnerships to deliver the best digital media opportunities to the client.

3 best things about the role:

• You’ll get hands-on experience planning Media Strategy across diversified industries and channels.
• You’ll be leading and guiding the media team in exploring new media, best practices, and sharing your knowledge with them.
• You’ll be involved in media pitches to present about our services and bring in new brands/clients to be onboard with us.

What your day looks like:

• You’ll observe the market regularly to maintain knowledge of audience trends and consumer behaviour Additionally, you'll be responsible for conducting competitor research to stay abreast of the marketing channels utilised by the competition.
• You’ll use campaign insights and data mining to create personas.
• You’ll evaluate the target demographic through the media they use, the times and places they consume it, and how long they view varying pieces of content.
• You’ll recommend the most appropriate types of media to use, as well as the most effective time spans and locations.
• You’ll ensure approved planned media are placed and consistent.
• You’ll provide regular campaign updates, as well as prepare periodic reports and post-campaign reports with optimisation and forward planning recommendations, as required.
• You’ll lead a team of media strategists, providing mentorship and ensuring that the team up-to-date on industry trends, tools, and best practices.
• You’ll handle ad-hoc requests as needed.

What you’ll bring:

• Required: At least 3-4 years of experience in agency, brand work, media planning, and/or digital marketing.
• Required: At minimum, a Professional Certificate or above in Business Studies, Marketing, Advertising/Media or equivalent.
• Required: Familiarity with Facebook Ads, Google Ads, Google Marketing Platform Suite, and other programmatic platforms.
• Up-to-date knowledge of search, display, and social guidelines to provide recommendations (such as ad types, bidding models, and targeting) based upon client briefs.
• Experience with Search Engine Marketing (SEM), Display, and Social Media Ads, with a focus in performance-based marketing/advertising.
• Analytical and charting ability for statistical/data interpretation where required.
• Strong organisational, interpersonal, and project management skills.
• Strong interest to push for and develop new digital initiatives.
• Insatiably curious, digitally savvy, and well-versed with digital platforms.
• Problem-solving mindset with the ability to develop creative solutions.
• Ability to work independently with excellent time management skills.
• Strong writing, presentation, as well as strategic and analytical thinking skills.
• Being nimble and flexible in a fast-paced environment.