Shipping Marketing Manager

Land & Sea Intermodal Logistics Sdn Bhd


Date: 20 hours ago
City: Shah Alam
Salary: MYR 3,000 - MYR 5,000 per month
Contract type: Full time
Job Responsibility

  • Develop and execute comprehensive marketing strategies to promote the company's shipping services, aligning with overall business objectives and revenue targets.
  • Conduct market research and competitive analysis to identify trends, opportunities, and customer needs within the shipping and logistics industry.
  • Manage and optimize marketing campaigns across various channels, including digital marketing (SEO, SEM, social media), email marketing, and traditional advertising, ensuring effective ROI tracking and performance analysis.
  • Create compelling marketing content, such as brochures, website copy, presentations, and case studies, to effectively communicate the company's value proposition and differentiate its services.
  • Collaborate with the sales team to develop targeted marketing programs and sales enablement tools that support lead generation and customer acquisition efforts.
  • Oversee the company's online presence, including website management, social media engagement, and online reputation management, ensuring a consistent brand message and positive customer experience.
  • Monitor and analyze marketing campaign performance, providing regular reports and insights to management, and making data-driven recommendations for optimization and improvement.
  • Manage the marketing budget, ensuring efficient allocation of resources and adherence to budgetary guidelines.
  • Build and maintain relationships with industry partners, media outlets, and influencers to enhance brand awareness and generate positive publicity for the company's shipping services.

Job Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field is required.
  • Minimum of 5 years of proven experience in marketing roles within the shipping, transportation, or logistics industry.
  • Proficiency in both English and Bahasa Malaysia is essential for effective communication with local stakeholders and markets.
  • Demonstrated expertise in developing and executing comprehensive marketing strategies to drive business growth and enhance brand visibility.
  • Strong understanding of the shipping and logistics industry, including market trends, competitive landscape, and customer needs.
  • Experience in managing marketing budgets, analyzing ROI, and optimizing marketing campaigns for maximum impact.
  • Excellent communication, interpersonal, and presentation skills, with the ability to effectively engage with internal teams, external partners, and customers.

Job Benefits

  • Annual Leave
  • EPF
  • Medical Leave
  • SOCSO
  • Compassionate Leave
  • Marriage Leave
  • Maternity Leave
  • Unlimited Supply Pantry Food
  • Performance Bonus
  • Medical Check-up Allowance

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