Shopper Activation Manager

Blackmores (www.blackmores.com.au) is Australia’s No.1 vitamin and dietary supplements brand with a legacy of over 90 years and is a publicly listed company employing 1250 people in 11 markets across Asia-Pacific. Headquartered in Australia, Blackmores has its international headquarter in Singapore, a health Innovation Centre in Shanghai, and a state-of-the-art manufacturing facility in Australia.

As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies

Purpose of role:

This role will be responsible to develop category and channel plan in line with brand & company strategy to improve business performance. Act as a conduit between field sales, account management, consumer marketing to drive shopper understanding and its integration into our business planning. Analyse promotional effectiveness and uses the information to develop and revise promotion & activation plans.

Responsibilities include:

Channel & Shopper Activation

• Coordinate and facilitate monthly Sales and Marketing Planning meeting to capture and lockdown all marketing activity and National account plans
• Consolidate and communicate all marketing & trade activity plan using Integrated Marketing Activity Calendar.
• Work with sales & marketing to develop, plan and implement product & campaign launches with channel activity and customized promotions.
• Lead the development of effective POP materials, merchandising, concourse structures, off location display and visibility.
• Drive online-offline (O+O) shopper program activities, digital contents with ecomm team.
• Drive Shopper Loyalty program such as GWP and promotion packs.
• Ensure activation plan sufficiency to drive sell in & sell out.

PA Program Planning & Roadshow Management

• Upskill Promoter Capability through health test and detailing materials.
• Improve PA productivity and sales conversion via trade in, trade up mechanics and store/routing review.
• Lead and manage Roadshow events, continuously review effectiveness, and improve ROI.

In-Store Execution Excellence

• Define In-Store Fundamentals & PiCOS (picture of success).
• Drive in-store fundamentals execution excellence and management of merchandiser or BTL agencies.
• Management of In-Store KPI, display guideline and execution tracking with Sales & JUMP merchandisers.
• Monthly sales bulletin consolidation and cascade with clear promotion & display guideline.
• Timely and accurate communication to sales team of campaign, NPD, price and promotions.
• Perfect Store Management, revamping and new store set up.

Execution Tracking & Reporting

• Conduct regular market visit and promotion evaluation to identify category issues and opportunities with recommendations.
• Prepare Monthly Competitor Activities & pricing review.
• Establish and monitor campaign tracker, review promotion and campaign ROI.
• Monthly tracking and management of A&P expenses.

Who are you?

• A minimum of bachelor’s degree business marketing or other related discipline
• Advanced Word, Excel and PowerPoint skills
• Minimum 3 years of working experience in FMCG from Trade Marketing function with channel management.
• Good fundamentals of category tactic; product assortment, merchandising, promotion and pricing.
• Strategic thinking, strong analytical with problem-solving abilities and able to translate strategy plan into actions.
• Well-versed in Microsoft Excel, Power Point with good presentation & story selling skills.
• Dynamic, result-oriented and self-motivated
• Has demonstrated the ability to work in a team setting and has contributed to the achievement of a team's success.

Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciate