Marketing Communications Specialist
NS BlueScope
Date: 3 weeks ago
City: Shah Alam
Contract type: Full time
You will develop and implement integrated strategies to boost brand awareness and engagement.
What You'll Do
What You'll Do
- Develop creative communication messages to execute Brand Strategy by segments for each brand by segment and target audiences.
- Create new concepts in both messages and visuals for all marketing communication materials for both digital and traditional activities.
- Manage and implement the content roadmap based on the annual content pillar for digital and conventional platforms.
- Collaborate closely with the Marketing & Sales team to develop brand campaigns and marketing materials to drive leadership position.
- Analyse, monitor and review the effectiveness of the communication messages and visuals and develop improvement plan.
- Enhance internal and external stakeholders’ communication messages.
- Work with technical team to develop content for training materials.
- Support external channel partners in developing communication concepts and messages.
- Support Marketing & Sales team in all communication materials related to brand and marcom activities.
- Degree in Mass Communications, Advertising, Graphic Design, Marketing or equivalent.
- At least 5 years of experience in marketing or communications from building & construction, advertising industry, and or any marketing and brand management role.
- Experienced in creating creative communication materials with proven track record on successful communications campaigns.
- Outstanding writing skill with a creative flair to captivate audiences with words.
- Successful record of excellent creative visualization skills.
- Strong track record in executing marketing events.
- Experience working in advertising/marketing agency or creative agency is an added advantage.
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